Composition of the scales and descriptive statistics
| Constructs | Items and sources | Mean | SD |
|---|---|---|---|
| Internal branding (Garas et al., 2018) | |||
| IB1 | The company I work for communicates its brand promise well to its employees | 3.81 | 1.02 |
| IB2 | The company I work for communicates the importance of my role in delivering the brand promise | 3.61 | 1.15 |
| IB3 | Internal communications provide all the essential information for me to perform the service according to the brand's expectations | 3.73 | 1.13 |
| IB4 | The brand's mission and its promise are constantly reinforced through internal communications | 3.43 | 1.20 |
| IB5 | My manager regularly meets all employees to report issues relating to the whole company | 3.30 | 1.31 |
| IB6 | New employees are oriented towards the company's vision, mission and values | 3.30 | 1.21 |
| IB7 | The company teaches me why things should be done, not just how to do them | 3.39 | 1.21 |
| IB8 | The company provides me with appropriate skills in relation to delivering the brand's promise based on the brand's standards | 3.31 | 1.20 |
| IB9 | This company has the flexibility to accommodate the different training needs of employees | 3.64 | 1.06 |
| IB10 | Training programs help me better understand current and future customers' needs | 3.17 | 1.18 |
| IB11 | I receive enough information from my boss about my job performance | 3.20 | 1.11 |
| IB12 | I periodically receive feedback from my boss on my job performance | 3.31 | 1.06 |
| IB13 | I am informed about how the bank rewards employees | 3.43 | 1.18 |
| IB14 | The reward system in this bank is linked to business goals | 3.32 | 1.10 |
| IB15 | My company compensates employees for providing brand- related information | 4.14 | 0.88 |
| Financial performance | |||
| Financial performance of Pasargad's insurance company was measured by four Concepts(ROI, ROE, Sales growth, ROA) based on available data from March 2010 to March 2020 | |||
| FP1 | Return on Investment (ROI) | 0.06 | 0.04 |
| FP2 | Return on equity (ROE) | 0.25 | 0.14 |
| FP3 | Sales' growth | 0.18 | 0.19 |
| FP4 | Return on Assets (ROA) | 0.06 | 0.03 |
| Brand loyalty (Punjasri and Wilson, 2011) | |||
| BL1 | I Will be happy to spend the rest of my career in this insurance company | 4.08 | 1.17 |
| BL2 | My intention to stay is driven by the fact that I am competent in delivering the brand promise | 4.05 | 1.05 |
| Psychological empowerment (Kundu et al., 2019) | |||
| PC1 | The work I do is very important to me | 4.00 | 0.98 |
| PC2 | My job activities are personally meaningful to me | 4.21 | 0.96 |
| PC3 | I am confident about my ability to do my job | 4.42 | 0.79 |
| PC4 | I have mastered the skills necessary for my job | 3.43 | 1.16 |
| PC5 | I have significant autonomy in determining how I do my job | 3.28 | 0.98 |
| PC6 | I have considerable opportunity for independence and freedom in how I do my job | 3.62 | 1.11 |
| PC7 | I have a large impact on what happens in my section of this department | 3.91 | 0.98 |
| Constructs | Items and sources | Mean | SD |
|---|---|---|---|
| IB1 | The company I work for communicates its brand promise well to its employees | 3.81 | 1.02 |
| IB2 | The company I work for communicates the importance of my role in delivering the brand promise | 3.61 | 1.15 |
| IB3 | Internal communications provide all the essential information for me to perform the service according to the brand's expectations | 3.73 | 1.13 |
| IB4 | The brand's mission and its promise are constantly reinforced through internal communications | 3.43 | 1.20 |
| IB5 | My manager regularly meets all employees to report issues relating to the whole company | 3.30 | 1.31 |
| IB6 | New employees are oriented towards the company's vision, mission and values | 3.30 | 1.21 |
| IB7 | The company teaches me why things should be done, not just how to do them | 3.39 | 1.21 |
| IB8 | The company provides me with appropriate skills in relation to delivering the brand's promise based on the brand's standards | 3.31 | 1.20 |
| IB9 | This company has the flexibility to accommodate the different training needs of employees | 3.64 | 1.06 |
| IB10 | Training programs help me better understand current and future customers' needs | 3.17 | 1.18 |
| IB11 | I receive enough information from my boss about my job performance | 3.20 | 1.11 |
| IB12 | I periodically receive feedback from my boss on my job performance | 3.31 | 1.06 |
| IB13 | I am informed about how the bank rewards employees | 3.43 | 1.18 |
| IB14 | The reward system in this bank is linked to business goals | 3.32 | 1.10 |
| IB15 | My company compensates employees for providing brand- related information | 4.14 | 0.88 |
| Financial performance of Pasargad's insurance company was measured by four Concepts(ROI, ROE, Sales growth, ROA) based on available data from March 2010 to March 2020 | |||
| FP1 | Return on Investment (ROI) | 0.06 | 0.04 |
| FP2 | Return on equity (ROE) | 0.25 | 0.14 |
| FP3 | Sales' growth | 0.18 | 0.19 |
| FP4 | Return on Assets (ROA) | 0.06 | 0.03 |
| BL1 | I Will be happy to spend the rest of my career in this insurance company | 4.08 | 1.17 |
| BL2 | My intention to stay is driven by the fact that I am competent in delivering the brand promise | 4.05 | 1.05 |
| PC1 | The work I do is very important to me | 4.00 | 0.98 |
| PC2 | My job activities are personally meaningful to me | 4.21 | 0.96 |
| PC3 | I am confident about my ability to do my job | 4.42 | 0.79 |
| PC4 | I have mastered the skills necessary for my job | 3.43 | 1.16 |
| PC5 | I have significant autonomy in determining how I do my job | 3.28 | 0.98 |
| PC6 | I have considerable opportunity for independence and freedom in how I do my job | 3.62 | 1.11 |
| PC7 | I have a large impact on what happens in my section of this department | 3.91 | 0.98 |
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