Table 2 Outer loadings, AVE, Cronbach's... | Emerald Publishing

Table 2

Outer loadings, AVE, Cronbach's alpha, DG.rho and CR of constructs

Constructs	Indicators	Outer loadings	AVE	Cronbach's α	DG.rho	CR	Model type
Internal branding	IB1	0.66	0.52	0.93	0.94	0.94	Reflective
	IB2	0.64
	IB3	0.57
	IB4	0.61
	IB5	0.77
	IB6	0.78
	IB7	0.81
	IB8	0.79
	IB9	0.78
	IB10	0.81
	IB11	0.78
	IB12	0.82
	IB13	0.76
	IB14	0.63
	IB15	0.50
Psychological empowerment	PE1	0.70	0.42	0.77	0.84	0.84	Reflective
	PE2	0.76
	PE3	0.72
	PE4	0.58
	PE5	0.66
	PE6	0.60
	PE7	0.48
Brand loyalty	BL1	0.85	0.74	0.75	0.85	0.85	Reflective
Brand loyalty	BL2	0.88	0.74	0.75	0.85	0.85	Reflective
Financial performance	FP1	0.93	0.75	0.90	0.93	0.93	Reflective
	FP2	0.85
	FP3	0.76
	FP4	0.91

Constructs	Indicators	Outer loadings	AVE	Cronbach's α	DG.rho	CR	Model type
Internal branding	IB1	0.66	0.52	0.93	0.94	0.94	Reflective
	IB2	0.64
	IB3	0.57
	IB4	0.61
	IB5	0.77
	IB6	0.78
	IB7	0.81
	IB8	0.79
	IB9	0.78
	IB10	0.81
	IB11	0.78
	IB12	0.82
	IB13	0.76
	IB14	0.63
	IB15	0.50
Psychological empowerment	PE1	0.70	0.42	0.77	0.84	0.84	Reflective
	PE2	0.76
	PE3	0.72
	PE4	0.58
	PE5	0.66
	PE6	0.60
	PE7	0.48
Brand loyalty	BL1	0.85	0.74	0.75	0.85	0.85	Reflective
Brand loyalty	BL2	0.88	0.74	0.75	0.85	0.85	Reflective
Financial performance	FP1	0.93	0.75	0.90	0.93	0.93	Reflective
	FP2	0.85
	FP3	0.76
	FP4	0.91