Structural model results
| Hypotheses | β | Low CI | High CL | Supported | |
|---|---|---|---|---|---|
| H1 | Internal branding → Financial performance | 0.09 | −0.12 | 0.24 | No |
| H2 | Internal branding → brand loyalty | 0.28 | 0.16 | 0.42 | Yes |
| H3 | Internal branding → psychological empowerment | 0.54 | 0.44 | 0.64 | Yes |
| H4 | Psychological empowerment → Financial performance | 0.08 | −0.13 | 0.26 | No |
| H5 | Psychological empowerment → brand loyalty | 0.33 | 0.15 | 0.47 | Yes |
| Hypotheses | Low CI | High CL | Supported | ||
|---|---|---|---|---|---|
| Internal branding → Financial performance | 0.09 | −0.12 | 0.24 | No | |
| Internal branding → brand loyalty | 0.28 | 0.16 | 0.42 | Yes | |
| Internal branding → psychological empowerment | 0.54 | 0.44 | 0.64 | Yes | |
| Psychological empowerment → Financial performance | 0.08 | −0.13 | 0.26 | No | |
| Psychological empowerment → brand loyalty | 0.33 | 0.15 | 0.47 | Yes |
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