Examination of mediating variable effects
| Independent variable | Dependent variable | Effect type | |||
|---|---|---|---|---|---|
| Total | Direct | Indirect | Mediating effect | ||
| Internal branding | financial performance | 0.13 | 0.09 | 0.04 | No |
| Brand loyalty | 0.46** | 0.28** | 0.18** | Partial | |
| Independent variable | Dependent variable | Effect type | |||
|---|---|---|---|---|---|
| Total | Direct | Indirect | Mediating effect | ||
| Internal branding | financial performance | 0.13 | 0.09 | 0.04 | No |
| Brand loyalty | 0.46** | 0.28** | 0.18** | Partial | |
Note(s): **p ≤ 0.05
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