Table III Assessing the measurement... | Emerald Publishing

Table III

Assessing the measurement model

			Composite reliability	AVE
Customer satisfaction (CS)			0.778	0.540
Customer loyalty (LOY)			0.746	0.503
	CS	Loyalty
CS_1	0.792	0.394
CS_2	0.700	0.294
CS_3	0.709	0.368
LOY_1	0.241	0.521
LOY_2	0.387	0.780
LOY_3	0.380	0.792