Summary of the hypotheses and results
| Hypothesis | f2 | β-value | t-Value | Decision |
|---|---|---|---|---|
| H1: Customer satisfaction positively influences retail loyalty | 0.068 | 0.261 | 10.833 | Supported |
| H2: Expectations positively influence customer satisfaction | 0.007 | 0.079 | 3.460 | Supported |
| Total effect of expectations to customer satisfaction | 0.474 | 20.717 | ||
| H3a: Perceived product quality positively influences perceived value | 0.277 | 0.202 | 7.308 | Supported |
| H3b: Perceived product quality positively influences customer satisfaction | 0.050 | 0.297 | 7.895 | Supported |
| H4: Customer satisfaction positively influences brand strength | 0.491 | 0.574 | 31.985 | Supported |
| H5: Brand strength positively influences retail loyalty | 0.151 | 0.388 | 16.711 | Supported |
| Hypothesis | Decision | |||
|---|---|---|---|---|
| 0.068 | 0.261 | 10.833 | Supported | |
| 0.007 | 0.079 | 3.460 | Supported | |
| Total effect of expectations to customer satisfaction | 0.474 | 20.717 | ||
| 0.277 | 0.202 | 7.308 | Supported | |
| 0.050 | 0.297 | 7.895 | Supported | |
| 0.491 | 0.574 | 31.985 | Supported | |
| 0.151 | 0.388 | 16.711 | Supported |
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