Table 1. Convergent validity Factor Item... | Emerald Publishing

Table 1.

Convergent validity

Factor	Item	Standard loading	Cronbach’s alpha	AVE	CR
Product diagnosticity (PD)	PD1	0.800	0.892	0.740	0.895
	PD2	0.864
	PD3	0.851
Quality consciousness (QC)	QC1	0.738	0.819	0.603	0.820
	QC2	0.788
	QC3	0.792
Perceived information asymmetry (PIA)	PIA1	0.720	0.833	0.715	0.834
Perceived information asymmetry (PIA)	PIA2	0.718	0.833	0.715	0.834
Perceived quality (PQ)	PQ1	0.857	0.912	0.791	0.919
	PQ2	0.881
	PQ3	0.841
Product trust (PT)	PT1	0.900	0.920	0.801	0.923
	PT2	0.886
	PT3	0.875
Purchase intention (PI)	PI1	0.790	0.849	0.687	0.867
	PI2	0.678
	PI3	0.790

Factor	Item	Standard loading	Cronbach’s alpha	AVE	CR
Product diagnosticity (PD)	PD1	0.800	0.892	0.740	0.895
	PD2	0.864
	PD3	0.851
Quality consciousness (QC)	QC1	0.738	0.819	0.603	0.820
	QC2	0.788
	QC3	0.792
Perceived information asymmetry (PIA)	PIA1	0.720	0.833	0.715	0.834
Perceived information asymmetry (PIA)	PIA2	0.718	0.833	0.715	0.834
Perceived quality (PQ)	PQ1	0.857	0.912	0.791	0.919
	PQ2	0.881
	PQ3	0.841
Product trust (PT)	PT1	0.900	0.920	0.801	0.923
	PT2	0.886
	PT3	0.875
Purchase intention (PI)	PI1	0.790	0.849	0.687	0.867
	PI2	0.678
	PI3	0.790