Qualitative method (open, axial and selective coding) to investigate how trompe l’oeil can promote art tourism in a destination from the experts’ perspective
| Selective coding | Axial coding | Open coding |
|---|---|---|
| Environmental graphic design (visual quality) | Visual attractiveness | As an artifact tourist attraction, it can attract tourists to a destination |
| Creating a joyful and entertaining environment for tourists | ||
| Diversity of urban space | Creating a different attraction for tourists | |
| Creating a new experience for tourists | ||
| Beautification and improvement of urban space | Beautification of urban space to attract tourists | |
| Creating visual attractiveness for tourists and the local community | ||
| Creating beauty in architecture to attract tourists | ||
| Promoting tourism | Socio-cultural knowledge transfer | Expressing cultural issues of the local community to tourists |
| Familiarity of tourists with the culture and lifestyle of the host community | ||
| Expressing historical topics for tourists in the language of the image | ||
| A tool for introducing artists and art professionals to tourists | ||
| Promoting art tourism in the destinations | ||
| A tool for expressing social issues to tourists and audiences | ||
| A stimulus for the photographic activity at the destination | ||
| Introducing urban spaces suitable for tourism | A tool for introducing various destinations and places | |
| The creation of 3D painting open-air museums to attract tourists | ||
| Audience-centric | Interactive sites | 3D painting has more impact than 2D painting on tourists |
| Transferring messages to tourists and audiences |
| Selective coding | Axial coding | Open coding |
|---|---|---|
| Environmental graphic design (visual quality) | Visual attractiveness | As an artifact tourist attraction, it can attract tourists to a destination |
| Creating a joyful and entertaining environment for tourists | ||
| Diversity of urban space | Creating a different attraction for tourists | |
| Creating a new experience for tourists | ||
| Beautification and improvement of urban space | Beautification of urban space to attract tourists | |
| Creating visual attractiveness for tourists and the local community | ||
| Creating beauty in architecture to attract tourists | ||
| Promoting tourism | Socio-cultural knowledge transfer | Expressing cultural issues of the local community to tourists |
| Familiarity of tourists with the culture and lifestyle of the host community | ||
| Expressing historical topics for tourists in the language of the image | ||
| A tool for introducing artists and art professionals to tourists | ||
| Promoting art tourism in the destinations | ||
| A tool for expressing social issues to tourists and audiences | ||
| A stimulus for the photographic activity at the destination | ||
| Introducing urban spaces suitable for tourism | A tool for introducing various destinations and places | |
| The creation of 3D painting open-air museums to attract tourists | ||
| Audience-centric | Interactive sites | 3D painting has more impact than 2D painting on tourists |
| Transferring messages to tourists and audiences |