Table 4

Non-executive strategy professionals’ activities

ActivitiesBusiness development managersCorporate strategy team
Activities that differedForecasting; Economics; Analysis Set directives and goalsEmploy participation; Negotiate; Strategize incrementally; Engage in lateral work; Consolidating units' strategies; keep a frequent dialogue with businesses Apply heuristics Evaluate performance
Activities both engaged inCompetitive analysis; Formalize cycles, plans, reviews: Communicate; Negotiate (tasks and assignments); Explain issues to stakeholders; Crafting and diffusing message; Mobilize resources; Reward; Resist Act in self-interest; Managing strategic initiatives; Long range planning; Supporting heads of units Provide Advice

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