Table V

Means, standardized deviation and correlations

Correlations
VariablesMeanSD1234567
1. Attitude4.721.380.81      
2. Subjective norm3.811.420.100.84     
3. Self-efficacy4.701.300.260.270.82    
4. Trust3.421.440.200.280.480.83   
5. Perceived risk3.571.20−0.25−0.26−0.63−0.620.72  
6. Perceived cost3.791.500.57−0.01−0.01−0.030.060.86 
7. MS intention4.401.570.290.340.580.64−0.64−0.080.91

Notes: MS, mobile shopping. The values of AVE are on the diagonal

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