Table I Loyalty program activity in...

Table I

Loyalty program activity in different bin number solutions

	Cells			Loyalty program activity score
Number of bins	n^a	M^a	SD^a	n^b	M^b	SD^b
4-bin	57	14.37	12.5	818	7.55	1.94
5-bin	99	8.26	6.96		15.09	9.03
9-bin	328	2.49	1.93		15.02	6.06

	Cells	Loyalty program activity score
4-bin	57	14.37	12.5	818	7.55	1.94
5-bin	99	8.26	6.96		15.09	9.03
9-bin	328	2.49	1.93		15.02	6.06

Notes: ^aof cells; ^bof cases. M= average

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