Table II Results of logistic regressions...

Table II

Results of logistic regressions for sales change variable

Model	1	2	3	4	5	6	7
1. SKU (control)	−0.06**	−0.09**	−0.01**	−0.01**	−0.01**	−0.01**	0.01**
2. RFM4		0.20**	–	–
3. RFM5		–	0.12**	–
4. RFM9		–	–	0.06**
5. R4					0.13**	0.15**	0.17**
6. F4						0.22**	0.25**
7. M4							0.18**
log likelihood	1,042.81	1,023.50	1,022.33	1,022.25	1,039.23	1,029.15	1,022.74
pseudo R²	0.06	0.09	0.09	0.09	0.07	0.08	0.09

Model	1	2	3	4	5	6	7
1. SKU (control)	−0.06**	−0.09**	−0.01**	−0.01**	−0.01**	−0.01**	0.01**
2. RFM4		0.20**	–	–
3. RFM5		–	0.12**	–
4. RFM9		–	–	0.06**
5. R4					0.13**	0.15**	0.17**
6. F4						0.22**	0.25**
7. M4							0.18**
log likelihood	1,042.81	1,023.50	1,022.33	1,022.25	1,039.23	1,029.15	1,022.74
pseudo R²	0.06	0.09	0.09	0.09	0.07	0.08	0.09

Notes: n=818. SKU, Sales keeping units; R4, recency in a 4-bin solution; F4, frequency in a 4-bin solution; M4, value in a 4-bin solution. Constant was omitted. **p<0.01 (two-tailed)

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