Table 3 Mixed model estimates for...

Table 3

Mixed model estimates for consumer AI service adoption intentions

	Model 1			Model 2			Model 3			Model 4			Model 5
Predictors	B (SE)	95% CI	p	B (SE)	95% CI	p	B (SE)	95% CI	p	B (SE)	95% CI	p	B (SE)	95% CI	p
(Intercept)	3.24 (0.10)	3.05–3.42	<0.001	3.23 (0.10)	3.05–3.42	<0.001	3.23 (0.10)	3.05–3.42	<0.001	3.38 (0.09)	3.21–3.55	<0.001	3.18 (0.19)	2.82–3.55	<0.001
Trust in the company	0.39 (0.03)	0.33–0.46	<0.001	0.39 (0.03)	0.33–0.46	<0.001	0.39 (0.03)	0.33–0.45	<0.001	0.36 (0.03)	0.30–0.42	<0.001	0.37 (0.03)	0.31–0.43	<0.001
AI autonomy				−0.54 (0.02)	−0.58–−0.49	<0.001	−0.54 (0.02)	−0.58–−0.49	<0.001	−0.54 (0.02)	−0.58–−0.49	<0.001	−0.54 (0.02)	−0.58–−0.49	<0.001
Trust in the company x AI autonomy							−0.14 (0.02)	−0.19–−0.10	<0.001	−0.14 (0.02)	−0.19–−0.10	<0.001	−0.14 (0.02)	−0.19–−0.10	<0.001
Prior use of AI from the company										0.40 (0.04)	0.32–0.49	<0.001	0.39 (0.04)	0.31–0.48	<0.001
Age													−0.32 (0.06)	−0.44–−0.21	<0.001
Gender [Female]													−0.10 (0.12)	−0.34–0.13	0.391
Region [Islands]													0.36 (0.19)	−0.02–0.74	0.061
Region [Mainland]													0.22 (0.19)	−0.15–0.59	0.254
Random effects
σ²	2.15			1.82			1.80			1.77			1.77
τ₀₀	1.69 _ID			1.73 _ID			1.74 _ID			1.61 _ID			1.52 _ID
	0.00 _COMPANY			0.00 _COMPANY			0.00 _COMPANY			0.00 _COMPANY			0.00 _COMPANY
	0.03 _INDUSTRY			0.03 _INDUSTRY			0.03 _INDUSTRY			0.02 _INDUSTRY			0.02 _INDUSTRY
ICC	0.44			0.49			0.50			0.48			0.47
N	23 _COMPANY			23 _COMPANY			23 _COMPANY			23 _COMPANY			23 _COMPANY
	6 _INDUSTRY			6 _INDUSTRY			6 _INDUSTRY			6 _INDUSTRY			6 _INDUSTRY
	503 _ID			503 _ID			503 _ID			503 _ID			503 _ID
Observations	3,690			3,690			3,690			3,690			3,690
Marg. R²/Cond. R²	0.039/0.465			0.110/0.548			0.115/0.554			0.136/0.551			0.167/0.555

	Model 1			Model 2			Model 3			Model 4			Model 5
Predictors	B (SE)	95% CI	p	B (SE)	95% CI	p	B (SE)	95% CI	p	B (SE)	95% CI	p	B (SE)	95% CI	p
(Intercept)	3.24 (0.10)	3.05–3.42	<0.001	3.23 (0.10)	3.05–3.42	<0.001	3.23 (0.10)	3.05–3.42	<0.001	3.38 (0.09)	3.21–3.55	<0.001	3.18 (0.19)	2.82–3.55	<0.001
Trust in the company	0.39 (0.03)	0.33–0.46	<0.001	0.39 (0.03)	0.33–0.46	<0.001	0.39 (0.03)	0.33–0.45	<0.001	0.36 (0.03)	0.30–0.42	<0.001	0.37 (0.03)	0.31–0.43	<0.001
AI autonomy				−0.54 (0.02)	−0.58–−0.49	<0.001	−0.54 (0.02)	−0.58–−0.49	<0.001	−0.54 (0.02)	−0.58–−0.49	<0.001	−0.54 (0.02)	−0.58–−0.49	<0.001
Trust in the company x AI autonomy							−0.14 (0.02)	−0.19–−0.10	<0.001	−0.14 (0.02)	−0.19–−0.10	<0.001	−0.14 (0.02)	−0.19–−0.10	<0.001
Prior use of AI from the company										0.40 (0.04)	0.32–0.49	<0.001	0.39 (0.04)	0.31–0.48	<0.001
Age													−0.32 (0.06)	−0.44–−0.21	<0.001
Gender [Female]													−0.10 (0.12)	−0.34–0.13	0.391
Region [Islands]													0.36 (0.19)	−0.02–0.74	0.061
Region [Mainland]													0.22 (0.19)	−0.15–0.59	0.254
Random effects
σ²	2.15			1.82			1.80			1.77			1.77
τ₀₀	1.69 _ID			1.73 _ID			1.74 _ID			1.61 _ID			1.52 _ID
	0.00 _COMPANY			0.00 _COMPANY			0.00 _COMPANY			0.00 _COMPANY			0.00 _COMPANY
	0.03 _INDUSTRY			0.03 _INDUSTRY			0.03 _INDUSTRY			0.02 _INDUSTRY			0.02 _INDUSTRY
ICC	0.44			0.49			0.50			0.48			0.47
N	23 _COMPANY			23 _COMPANY			23 _COMPANY			23 _COMPANY			23 _COMPANY
	6 _INDUSTRY			6 _INDUSTRY			6 _INDUSTRY			6 _INDUSTRY			6 _INDUSTRY
	503 _ID			503 _ID			503 _ID			503 _ID			503 _ID
Observations	3,690			3,690			3,690			3,690			3,690
Marg. R²/Cond. R²	0.039/0.465			0.110/0.548			0.115/0.554			0.136/0.551			0.167/0.555

Source(s): Author's own creation/work

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