Items of the persona perception scale
| Construct | Measurement items |
|---|---|
| Empathy (EMP) | I felt I could understand the persona as a human being |
| Usefulness (USE) | The persona contained useful information for my task of creating a remote work product |
| Credibility (CRE) | The persona seemed realistic |
| Completeness (COM) | The persona profile was complete so that it contained all the necessary information to understand the users it represents |
| Likability (LIK) | I liked this persona |
| Construct | Measurement items |
|---|---|
| Empathy (EMP) | I felt I could understand the persona as a human being |
| Usefulness (USE) | The persona contained useful information for my task of creating a remote work product |
| Credibility (CRE) | The persona seemed realistic |
| Completeness (COM) | The persona profile was complete so that it contained all the necessary information to understand the users it represents |
| Likability (LIK) | I liked this persona |
Note(s): These are used as dependent variables that the perceived attractiveness predicts
Source(s): Salminen et al. (2020c)
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