Persona design trade-off in terms of the WIBIG effect
| No picture | Picture (attractiveness varies) | Picture (attractiveness does not vary) |
|---|---|---|
|
|
|
| No picture | Picture (attractiveness varies) | Picture (attractiveness does not vary) |
|---|---|---|
Pros: No WIBIG effect Cons: Lower immersion | Pros: Higher immersion Cons: WIBIG effect skews persona perceptions | Pros: Mitigated WIBIG effect while maintaining immersion Cons: Difficult to operationalize due to subjective nature of attractiveness |
Source(s): Authors' own creation
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.