Table 5 Persona design trade-off in... | Emerald Publishing

Table 5

Persona design trade-off in terms of the WIBIG effect

No picture	Picture (attractiveness varies)	Picture (attractiveness does not vary)
• Pros: No WIBIG effect • Cons: Lower immersion	• Pros: Higher immersion • Cons: WIBIG effect skews persona perceptions	• Pros: Mitigated WIBIG effect while maintaining immersion • Cons: Difficult to operationalize due to subjective nature of attractiveness

No picture	Picture (attractiveness varies)	Picture (attractiveness does not vary)
• Pros: No WIBIG effect • Cons: Lower immersion	• Pros: Higher immersion • Cons: WIBIG effect skews persona perceptions	• Pros: Mitigated WIBIG effect while maintaining immersion • Cons: Difficult to operationalize due to subjective nature of attractiveness

Source(s): Authors' own creation