Table 2 Measurement results Variables...

Table 2

Measurement results

Variables	Item code	Item loading	Cronbach’s alpha	Rho A	Composite reliability (CR)	Average variance extracted (AVE)
Attitude	AT1	0.818	0.790	0.795	0.877	0.703
	AT2	0.863
	AT3	0.833
Behavioural engagement	BE1	0.799	0.865	0.866	0.903	0.650
	BE2	0.832
	BE3	0.820
	BE4	0.756
	BE5	0.820
Cognitive engagement	CE1	0.814	0.857	0.859	0.898	0.637
	CE2	0.759
	CE3	0.818
	CE4	0.823
	CE5	0.775
Emotional engagement	EE1	0.794	0.888	0.890	0.918	0.692
	EE2	0.829
	EE3	0.824
	EE4	0.849
	EE5	0.861
Empowerment	EMP1	0.811	0.838	0.854	0.891	0.672
	EMP2	0.857
	EMP3	0.855
	EMP4	0.751
Hedonic motivation	HM1	0.870	0.853	0.857	0.901	0.694
	HM2	0.848
	HM3	0.819
	HM4	0.794
Perception	PRC3	0.800	0.778	0.781	0.871	0.693
	PRC6	0.853
	PRC7	0.843
Perceived usefulness	PU1	0.879	0.904	0.906	0.933	0.777
	PU2	0.909
	PU3	0.879
	PU4	0.859

Variables	Item code	Item loading	Cronbach’s alpha	Rho A	Composite reliability (CR)	Average variance extracted (AVE)
Attitude	AT1	0.818	0.790	0.795	0.877	0.703
	AT2	0.863
	AT3	0.833
Behavioural engagement	BE1	0.799	0.865	0.866	0.903	0.650
	BE2	0.832
	BE3	0.820
	BE4	0.756
	BE5	0.820
Cognitive engagement	CE1	0.814	0.857	0.859	0.898	0.637
	CE2	0.759
	CE3	0.818
	CE4	0.823
	CE5	0.775
Emotional engagement	EE1	0.794	0.888	0.890	0.918	0.692
	EE2	0.829
	EE3	0.824
	EE4	0.849
	EE5	0.861
Empowerment	EMP1	0.811	0.838	0.854	0.891	0.672
	EMP2	0.857
	EMP3	0.855
	EMP4	0.751
Hedonic motivation	HM1	0.870	0.853	0.857	0.901	0.694
	HM2	0.848
	HM3	0.819
	HM4	0.794
Perception	PRC3	0.800	0.778	0.781	0.871	0.693
	PRC6	0.853
	PRC7	0.843
Perceived usefulness	PU1	0.879	0.904	0.906	0.933	0.777
	PU2	0.909
	PU3	0.879
	PU4	0.859

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