Direct, indirect and total effects between institutional branding, perceived benefits and student satisfaction
| Predicted relationship | Standardised path loading (β) | t-value | p-value | Indirect effect | Total effect |
|---|---|---|---|---|---|
| IB → SPB | 0.410 | 11.016 | *** | – | 0.410 |
| IB → SS | 0.473 | 13.974 | *** | 0.122** | 0.596 |
| SPB → SS | 0.298 | 8.807 | *** | – | 0.298 |
| Predicted relationship | Standardised path loading ( | Indirect effect | Total effect | ||
|---|---|---|---|---|---|
| IB → SPB | 0.410 | 11.016 | *** | – | 0.410 |
| IB → SS | 0.473 | 13.974 | *** | 0.122** | 0.596 |
| SPB → SS | 0.298 | 8.807 | *** | – | 0.298 |
Note(s): IB = institutional branding; SPB = students' perceived benefits and SS = student satisfaction
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