Table 2 Main identity frames and... | Emerald Publishing

Table 2

Main identity frames and characterization frames of farmers (F) and politicians (P)

Identity frames of F	Characterization frames of F about P	Identity frames of P	Characterization frames of P about F and other P
Valuable: “We feed the country” Family firm: “Our farm is the life's work of many generations Flexible: “We are willing to make concessions” Expertise: “We are agricultural experts” “My cows are happy” Clean: “The cities are filthy, we are clean” United: “We stood shoulder-to-shoulder” Climate friendly: “Most climate friendly in Europe” No trust: “We do not trust politicians”	Inconsistent: “Ever-changing regulatory” Dishonest: “Figures and calculations are wrong” Unreliable: “Deprivation of all prospects” “When you try to meet their demands, they change the rules.” “Not keeping promises” “Politicians widen the urban–rural gap on purpose” (Debate 3) Incompetent: “Lost their touch with, and expertise in, agriculture” F Expectant to P: “If you stop free trade agreements, I will shake your hand”	Debate 1 Honesty: “I do not help you if I keep hiding the facts” Reliable: “What I say is proved decennia ago” Helping: “I stop the international free trade agreements” Debate 2 Family man: “I took my children to school” Self-accusation: “We politicians let this happen” understanding why farmers turned their back on him Debates 3 and 4 Honesty: “We politicians have to speak frankly about the problems”	Debate 1 “We are against this way of agriculture, not against farmers” “Politicians who say you're right will never give clarity to you” “These protests will not help the farmers.” Debate 2 “Farmers are hurt, their soul has been battered” “They get too low a price” “You are right: not only you will pay” “Farmers are frightened” “Farmers are right, they did a great job in reduction” “You are experts” “Farmers deserve a fair price” “we could come far together” Debates 3 and 4 “You farmers must tell the true story”

Identity frames of F	Characterization frames of F about P	Identity frames of P	Characterization frames of P about F and other P
Valuable: “We feed the country”Family firm: “Our farm is the life's work of many generationsFlexible: “We are willing to make concessions”Expertise: “We are agricultural experts” “My cows are happy”Clean: “The cities are filthy, we are clean”United: “We stood shoulder-to-shoulder”Climate friendly: “Most climate friendly in Europe”No trust: “We do not trust politicians”	Inconsistent: “Ever-changing regulatory”Dishonest: “Figures and calculations are wrong”Unreliable: “Deprivation of all prospects”“When you try to meet their demands, they change the rules.”“Not keeping promises”“Politicians widen the urban–rural gap on purpose” (Debate 3)Incompetent: “Lost their touch with, and expertise in, agriculture”F Expectant to P: “If you stop free trade agreements, I will shake your hand”	Debate 1Honesty: “I do not help you if I keep hiding the facts”Reliable: “What I say is proved decennia ago”Helping: “I stop the international free trade agreements”Debate 2Family man: “I took my children to school”Self-accusation: “We politicians let this happen” understanding why farmers turned their back on himDebates 3 and 4Honesty: “We politicians have to speak frankly about the problems”	Debate 1“We are against this way of agriculture, not against farmers”“Politicians who say you're right will never give clarity to you”“These protests will not help the farmers.”Debate 2“Farmers are hurt, their soul has been battered”“They get too low a price”“You are right: not only you will pay”“Farmers are frightened”“Farmers are right, they did a great job in reduction”“You are experts”“Farmers deserve a fair price” “we could come far together”Debates 3 and 4“You farmers must tell the true story”