Table 2
Measurement scales
Means
SD
Cronbach’s alpha
Competence
3.79
0.65
0.81
Warmth
3.73
0.85
0.93
Admiration
3.22
1.04
0.66
Contempt
1.26
0.61
0.85
Extraversion
3.64
0.93
0.62
Visit intention
2.89
1.12
n/a
Means
SD
Cronbach’s alpha
Competence
3.79
0.65
0.81
Warmth
3.73
0.85
0.93
Admiration
3.22
1.04
0.66
Contempt
1.26
0.61
0.85
Extraversion
3.64
0.93
0.62
Visit intention
2.89
1.12
n/a
Note:
n/a = not applicable as single item measure
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