CBBE Index (CBBE-I) by factor percentage
| Sr. no. | Factors | Variables explained Tourism Brand Kurukshetra (%) |
|---|---|---|
| 1 | Brand awareness | 14.8 |
| 2 | Brand image | 57.3 |
| 3 | Perceived quality | 83.3 |
| 4 | Brand loyalty | 95.5 |
| CBBE index of Tourism Brand Kurukshetra | 98.8 % (4.95) | |
| Sr. no. | Factors | Variables explained Tourism Brand Kurukshetra (%) |
|---|---|---|
| 1 | Brand awareness | 14.8 |
| 2 | Brand image | 57.3 |
| 3 | Perceived quality | 83.3 |
| 4 | Brand loyalty | 95.5 |
| CBBE index of Tourism Brand Kurukshetra | 98.8 % (4.95) | |
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