Model assessment criterions
| Assessment of measurement model (Outer model) | ||
|---|---|---|
| Criterion | Details | Reference |
| Internal consistency (composite reliability) |
| (Fornell, 1994; Hair et al., 2021) |
| Indicator reliability |
| |
| ||
| Indicator with outer loading below 0.4 should be eliminated | ||
| Convergent validity | Individual item reliability (>0.70) | |
| Average variance extracted (>0.50) | ||
| Discriminate validity | Cross loading: the outer loading to which the factor belongs to a construct is higher than if it is placed in another construct | |
| Fornell-Larcker criterion stated that the square rote of AVE must be higher for the construct to which the factor belongs to comparing with other constructs | ||
| Assessment of structural model (Inner model) | ||
| The coefficient of determination (R2) | (Chin, 1998) recommended the R2 value of 0.67, 0.33 and 0.19 and measured as substantial, moderate and weak, respectively | (Hair et al., 2021; Henseler et al., 2016) |
| Effect size (f2) | Less than 0.02: no effect | (Cohen, 2013) |
| 0.02–0.15: small effect | ||
| 0.15–0.35: medium effect | ||
| More than 0.35: large effects | ||
| Predictive relevance (Q2) | Fornell and Cha suggested the value of cv-red value is more than 0 then the model shows predictive relevance while if the value is less than 0 then the indication of the model lack predictive relevance | (Fornell, 1994) |
| The goodness of fit of the model (GoF) | (Chin, 1998) suggested 0.10 as small GoF, 0.25 as medium GoF and 0.36 as large GoF | (Cohen, 2013) |
| Assessment of measurement model (Outer model) | ||
|---|---|---|
| Internal consistency (composite reliability) | The reliability must be >0.7 | ( |
| Indicator reliability | The outer loading for the indicator must be >0.7 | |
According to | ||
| Indicator with outer loading below 0.4 should be eliminated | ||
| Convergent validity | Individual item reliability (>0.70) | |
| Average variance extracted (>0.50) | ||
| Discriminate validity | Cross loading: the outer loading to which the factor belongs to a construct is higher than if it is placed in another construct | |
| Fornell-Larcker criterion stated that the square rote of AVE must be higher for the construct to which the factor belongs to comparing with other constructs | ||
| The coefficient of determination ( | ( | ( |
| Effect size (f2) | Less than 0.02: no effect | ( |
| 0.02–0.15: small effect | ||
| 0.15–0.35: medium effect | ||
| More than 0.35: large effects | ||
| Predictive relevance (Q2) | Fornell and Cha suggested the value of cv-red value is more than 0 then the model shows predictive relevance while if the value is less than 0 then the indication of the model lack predictive relevance | ( |
| The goodness of fit of the model (GoF) | ( | ( |
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