Measurement scales
| Variable | Dimensions | Items |
|---|---|---|
| Quality information (Bailey and Pearson, 1983; Hur et al., 2017) | The health information of the destination displayed by this online travel agency is … | |
| QUALITY1. … precise | ||
| QUALITY2. … adequate | ||
| QUALITY3. … complete | ||
| QUALITY4. … consistent | ||
| Perceived value (Choe and Kim, 2019; Lee et al., 2015; Mohd Suki, 2016; Talwar et al., 2020) | Convenience | PV1. This online travel agency offers quality |
| PV2. This online travel agency offers convenience | ||
| PV3. This online travel agency constantly offers various benefits | ||
| PV4. This online travel agency maintains a high level of profits | ||
| PV5. This online travel agency charge a reasonable price | ||
| PV6. This online travel agency offers good value for my money | ||
| PV8. This online travel agency allows to take advantage of promotional offers | ||
| Social | PV8. This online travel agency helps me make a positive impression on other people | |
| PV9. This online travel agency has influenced the way others perceive me | ||
| PV10. This online travel agency helps me stand out among my family and friends | ||
| Emotional | PV11. I choose to book with this online travel agency because I like it | |
| PV12. I choose to book with this online travel agency because I feel relaxed booking here | ||
| PV13. Booking with this online travel agency is pleasant for me | ||
| Epistemic | PV14. This online travel agency makes it easy for you to obtain substantial information about the various services and accommodations before booking | |
| PV15. This online travel agency makes it easy for you to access a wealth of information about the various services and accommodations before booking | ||
| PV16. This online travel agency makes it easier for me to find new information | ||
| PV17. This online travel agency makes it easy for me to look for something new and different | ||
| OTA services reuse intention (Matute Vallejo et al., 2015) | Regarding my next trip, even with the current health crisis … | |
| INT1. … I would like to book through this online travel agency | ||
| INT2. … I plan to use this online travel agency | ||
| to make reservations | ||
| INT3. … likely to book through this online travel agency | ||
| Previous image (Drolet et al., 2007; Keppel, 1991) | In general, your opinion about this online travel agency is | |
| IMAGE1. … Bad – Good | ||
| IMAGE2… Unfavourable – Favourable | ||
| IMAGE3… Negative – Positive | ||
| IMAGE4… I do not like – I like |
| Variable | Dimensions | Items |
|---|---|---|
| Quality information ( | The health information of the destination displayed by this online travel agency is … | |
| QUALITY1. … precise | ||
| QUALITY2. … adequate | ||
| QUALITY3. … complete | ||
| QUALITY4. … consistent | ||
| Perceived value ( | Convenience | PV1. This online travel agency offers quality |
| PV2. This online travel agency offers convenience | ||
| PV3. This online travel agency constantly offers various benefits | ||
| PV4. This online travel agency maintains a high level of profits | ||
| PV5. This online travel agency charge a reasonable price | ||
| PV6. This online travel agency offers good value for my money | ||
| PV8. This online travel agency allows to take advantage of promotional offers | ||
| Social | PV8. This online travel agency helps me make a positive impression on other people | |
| PV9. This online travel agency has influenced the way others perceive me | ||
| PV10. This online travel agency helps me stand out among my family and friends | ||
| Emotional | PV11. I choose to book with this online travel agency because I like it | |
| PV12. I choose to book with this online travel agency because I feel relaxed booking here | ||
| PV13. Booking with this online travel agency is pleasant for me | ||
| Epistemic | PV14. This online travel agency makes it easy for you to obtain substantial information about the various services and accommodations before booking | |
| PV15. This online travel agency makes it easy for you to access a wealth of information about the various services and accommodations before booking | ||
| PV16. This online travel agency makes it easier for me to find new information | ||
| PV17. This online travel agency makes it easy for me to look for something new and different | ||
| OTA services reuse intention ( | Regarding my next trip, even with the current health crisis … | |
| INT1. … I would like to book through this online travel agency | ||
| INT2. … I plan to use this online travel agency | ||
| to make reservations | ||
| INT3. … likely to book through this online travel agency | ||
| Previous image ( | In general, your opinion about this online travel agency is | |
| IMAGE1. … Bad – Good | ||
| IMAGE2… Unfavourable – Favourable | ||
| IMAGE3… Negative – Positive | ||
| IMAGE4… I do not like – I like |
Source(s): Own elaboration from literature review
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