Relevant literature to this study
| Author | Title | Focus | Gap |
|---|---|---|---|
| Manzoor et al. (2022) | Lean manufacturing and agile supply chain; A cost effective approach to enhance the export performance of textile industries | Mediating effect of competitive advantage between supply chain agility, lean practice and export performance using evidence from Pakistan | Paid less attention on technology orientation in explaining export performance The study was conducted in Pakistan not a least developing country like Uganda |
| Filatotchev et al. (2009) | The export orientation and export performance of high-technology SMEs in emerging markets; The effects of knowledge transfer by returnee entrepreneurs | Examines factors affecting the export orientation and export performance of high technology SMEs in an emerging economy Combining international business research with the knowledge based view | Examined export oriented paid less attention to technology orientation |
| Ashaba et al. (2019) | Analysis of determinants of export performance in Uganda (1987–2017) | Determinants of export performance | Paid less attention to technology orientation and supply chain agility |
| Ayoub et al. (2019) | The effects of supply chain agility on export performance | Examined the effect of supply chain agility on supply chain responsiveness, supply chain innovativeness and export performance. It also investigates the mediating effects of supply chain responsiveness and supply chain innovativeness on the relationship between supply chain agility and export performance | Less attention was paid to the moderating role of supply chain agility |
| Ngo-Thi-Ngoc and Nguyen-Viet (2021) | Export performance; evidence from agricultural product firms in Vietnam | Marketing strategies, Firm capabilities, firm characteristics and export barrier | Less attention was given to strategic orientations like technology orientation |
| Ahimbisibwe et al. (2013) | Export market orientation, innovation and performance of fruit exporting firms in Uganda | Investigated the impact of market orientation, innovation on export performance | More attention was on export market orientation not technology orientation |
| Assadinia et al. (2019) | The effects of learning orientation and marketing program planning on export performance paradoxical moderating role of psychic distance | Examines the role of marketing program planning and host country psychic distance in linking export learning orientation and marketing program planning are associated with increase in export performance | Concentrated more on learning orientation and less attention on technology orientation |
| Sadeghi et al. (2021) | Perceived export performance; A contingent measurement approach | Incorporating managers' perspectives into operationalizing export performance | Less attention was given to the moderating role of supply chain agility |
| Hortinha et al. (2011) | The tradeoff between customer and technology orientations; Impact on innovation capabilities and export performance | Comparison between customer orientation and technology orientation and export performance, mediating effect of exploratory and exploitative innovation | Less attention was given to supply chain factors like agility Study was done in Portugal a developed country |
| Kalinic et al. (2022) | Entrepreneurial orientation, export channel selection and export performance | Models of export channel choice tend to concentrate on transaction cost efficiencies', ignoring values adding orientations that entrepreneurial firms may poses In addition to transaction cost, difference in entrepreneurial orientation influence export channel choice and as a consequence export performance | Concentrated more on channel choice and entrepreneurial orientation leaving out supply chain agility Research done on Dutch and Italian exporting firms not a developing country like Uganda |
| Nouri et al. (2022) | Determinants of the export performance of Tunisian SMEs; Analysis trough the MICMAC method | MICMAC method was used to identify the determining factors that can influence the performance of companies in exporting | Study was done in Tunisia Less attention was given to supply chain factors and technology orientation |
| Edeh et al. (2020) | Effects of innovation strategies on export performance; New empirical evidence from developing market firms | Heterogeneous impacts of innovation types on SMEs performance. Individual and joint impact of technological and non-technological innovations on the performance of SMEs | Done in Nigeria a middle income country. More attention was given to innovation not technology orientation |
| Easmon et al. (2019) | Social capital and export performance of SMEs in Ghana; the role of firm capabilities | Direct impact of social and the influence of market-based capabilities as intervening variable on the export performance of SMEs in Ghana. Reinforcing DC, RBV and Supply chain theories | Concentrated on market based capabilities not firm capabilities like technology orientation |
| Machado et al. (2018) | Influences of international orientation and export commitment on the export performance of emerging market SMEs | Role of international orientation and export countries in export performance | Concentrated on international orientation and less attention to technology |
| Imran et al. (2017) | The relationship between entrepreneurial orientation business networks orientation, export market orientation and SME export performance. A proposed research framework | A research framework of the relationship between entrepreneurial orientation, export market orientation, business network orientation and SME export performance | Left out learning and technology orientations |
| Khan et al. (2022) | Factors influencing supply chain agility on export performance | International entrepreneurial orientation and domestic competition are the crucial drivers for a firm's agility | Left out technology aspects like technology orientation |
| Martos-Pedrero et al. (2023) | Corporate social responsibility and export performance under stakeholder view | Mediation of innovation and moderation of the legal form. To determine the impact of firms corporate social responsibility efforts on their export performance | More attention was on corporate social responsibility |
| Zahoor et al. (2023) | Enhancing international marketing capability and export performance of emerging market SMEs in crisis strategic flexibility and digital technologies | Investigates to what extent strategic flexibility of international alliances affects export performance of emerging market SMEs | Left out supply chain factors |
| İpek et al. (2023) | A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance; Do home country institutions matter? | Entrepreneurial orientation and export performance, the moderation of formal and informal institutions | Left out other strategic orientations |
| Barbosa et al. (2023) | The role of informal institutions in the relationship between innovation and organizational learning in export performance: A bidirectional relation | Learning, innovation and export performance between two countries | Done in Colombia and Vietnam |
| Taghavi et al. (2023) | The implementation of innovative management and strategic marketing for export performance; mixed method research | Strategic marketing, innovative management and export performance | Less attention to strategic orientations, concentrated on the developed countries statistics overtime |
| Navaia et al. (2023) | Differentiation strategy and export performance in emerging countries; mediating effects of positional advantage among Mozambican firms | Strategies on the export performance of Mozambican SMEs, the differentiation strategy and export performance of SMEs | Less attention to strategic orientations |
| Filep et al. (2023) | Comparing the innovation and export performance of Hungarian family and non-family enterprises; experiences drawn from empirical survey | The presence or absence of a performance gap between the export activity of family firms. The mixed results concerning the comparison of innovation and export performance | Done in Hungary, More attention on innovation and less of supply chain or technology factors |
| Pastelakos et al. (2023) | The role of innovation and internationalization support in small and medium sized enterprises' export performance | Innovation and Internationalization, SMEs | Paid less attention to moderators of export performance |
| Ortigueira-Sánchez et al. (2022) | Innovation drivers for export performance | Tested the effect of innovation on export performance | |
| Añón Higón and Bonvin (2022) | Information and communication technologies and firms' export performance | It focuses on information on firms export activities, direct effect of ICT on export performance, Analyze link between productivity and export performance | Concentrated on ICT not technology orientation |
| Imran et al. (2017) | The role of strategic orientation in export performance of China automobile industry | Total quality management, entrepreneurial orientation, export market orientation, brand orientation and resource based view | Done in China, left out technology orientation |
| Malca et al. (2023) | Export market orientation and export performance in emerging markets; insights from Pakistan agric-export sector | Role of export proactivity between export market orientation and export performance and the impact of relational norms as antecedents of export market orientation | Less attention was given to technology orientation |
| Al-Khatib (2023) | The determinants of export performance in the digital transformation era; empirical evidence from manufacturing firms | Impact of data analytics capabilities on export performance, Mediating effect of supply chain innovation and moderating role of supply chain agility | Concentrated on data analytics capabilities and left out technology orientation |
| Acikidilli et al. (2022) | Export market orientation, marketing capabilities and export performance of SMEs in emerging markets; a resource base approach | Uses resource advantage theory as a platform to understand why export firms perform better than others | Concentrated on export market orientation and left out technology orientation |
| Gupta et al. (2021) | Firm capabilities and export performance of small firms, a meta-analytic review | 74 recent empirical studies to find out the determinants of export performance. Found out innovation, marketing and networking capabilities as positively influencing export performance | Concentrated on innovation leaving out technology orientation that facilitates innovation |
| Hadoud et al. (2019) | Internal and external determinants of export performance, insight from Algeria | On the importance of internal and external resources for firm's export performance | Left out some internal factors like supply chain agility and technology orientation |
| Barbosa et al. (2023) | Born global; the influence of international orientation on export performance | International orientation and its relationship on export performance, moderation of innovative capacity and dynamism and favorability of the environment | Less attention was given to the impact of institutional environment on export performance thereby leaving out technology orientation and supply chain agility Study was done in Colombia (South America) |
| Hoque et al. (2021) | Dimensions of dynamic marketing capability and export performance | Dynamic marketing capability, mediating role of competitive hybrid strategy and moderating role of environmental responsiveness between dynamic marketing capability and export performance | More moderators need to be researched |
| Ringo et al. (2022) | The effect of entrepreneurial orientation on export performance; evidence of manufacturing SMEs in Tanzania | Relationship between entrepreneurial orientation and export performance, interplay effect between entrepreneurial orientation dimensions in enhancing export performance | Paid more attention to entrepreneurial orientation and left out technology orientation |
| Author | Title | Focus | Gap |
|---|---|---|---|
| Lean manufacturing and agile supply chain; A cost effective approach to enhance the export performance of textile industries | Mediating effect of competitive advantage between supply chain agility, lean practice and export performance using evidence from Pakistan | Paid less attention on technology orientation in explaining export performance | |
| The export orientation and export performance of high-technology SMEs in emerging markets; The effects of knowledge transfer by returnee entrepreneurs | Examines factors affecting the export orientation and export performance of high technology SMEs in an emerging economy | Examined export oriented paid less attention to technology orientation | |
| Analysis of determinants of export performance in Uganda (1987–2017) | Determinants of export performance | Paid less attention to technology orientation and supply chain agility | |
| The effects of supply chain agility on export performance | Examined the effect of supply chain agility on supply chain responsiveness, supply chain innovativeness and export performance. It also investigates the mediating effects of supply chain responsiveness and supply chain innovativeness on the relationship between supply chain agility and export performance | Less attention was paid to the moderating role of supply chain agility | |
| Export performance; evidence from agricultural product firms in Vietnam | Marketing strategies, Firm capabilities, firm characteristics and export barrier | Less attention was given to strategic orientations like technology orientation | |
| Export market orientation, innovation and performance of fruit exporting firms in Uganda | Investigated the impact of market orientation, innovation on export performance | More attention was on export market orientation not technology orientation | |
| The effects of learning orientation and marketing program planning on export performance paradoxical moderating role of psychic distance | Examines the role of marketing program planning and host country psychic distance in linking export learning orientation and marketing program planning are associated with increase in export performance | Concentrated more on learning orientation and less attention on technology orientation | |
| Perceived export performance; A contingent measurement approach | Incorporating managers' perspectives into operationalizing export performance | Less attention was given to the moderating role of supply chain agility | |
| The tradeoff between customer and technology orientations; Impact on innovation capabilities and export performance | Comparison between customer orientation and technology orientation and export performance, mediating effect of exploratory and exploitative innovation | Less attention was given to supply chain factors like agility | |
| Entrepreneurial orientation, export channel selection and export performance | Models of export channel choice tend to concentrate on transaction cost efficiencies', ignoring values adding orientations that entrepreneurial firms may poses | Concentrated more on channel choice and entrepreneurial orientation leaving out supply chain agility | |
| Determinants of the export performance of Tunisian SMEs; Analysis trough the MICMAC method | MICMAC method was used to identify the determining factors that can influence the performance of companies in exporting | Study was done in Tunisia | |
| Effects of innovation strategies on export performance; New empirical evidence from developing market firms | Heterogeneous impacts of innovation types on SMEs performance. Individual and joint impact of technological and non-technological innovations on the performance of SMEs | Done in Nigeria a middle income country. More attention was given to innovation not technology orientation | |
| Social capital and export performance of SMEs in Ghana; the role of firm capabilities | Direct impact of social and the influence of market-based capabilities as intervening variable on the export performance of SMEs in Ghana. Reinforcing DC, RBV and Supply chain theories | Concentrated on market based capabilities not firm capabilities like technology orientation | |
| Influences of international orientation and export commitment on the export performance of emerging market SMEs | Role of international orientation and export countries in export performance | Concentrated on international orientation and less attention to technology | |
| The relationship between entrepreneurial orientation business networks orientation, export market orientation and SME export performance. A proposed research framework | A research framework of the relationship between entrepreneurial orientation, export market orientation, business network orientation and SME export performance | Left out learning and technology orientations | |
| Factors influencing supply chain agility on export performance | International entrepreneurial orientation and domestic competition are the crucial drivers for a firm's agility | Left out technology aspects like technology orientation | |
| Corporate social responsibility and export performance under stakeholder view | Mediation of innovation and moderation of the legal form. To determine the impact of firms corporate social responsibility efforts on their export performance | More attention was on corporate social responsibility | |
| Enhancing international marketing capability and export performance of emerging market SMEs in crisis strategic flexibility and digital technologies | Investigates to what extent strategic flexibility of international alliances affects export performance of emerging market SMEs | Left out supply chain factors | |
| A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance; Do home country institutions matter? | Entrepreneurial orientation and export performance, the moderation of formal and informal institutions | Left out other strategic orientations | |
| The role of informal institutions in the relationship between innovation and organizational learning in export performance: A bidirectional relation | Learning, innovation and export performance between two countries | Done in Colombia and Vietnam | |
| The implementation of innovative management and strategic marketing for export performance; mixed method research | Strategic marketing, innovative management and export performance | Less attention to strategic orientations, concentrated on the developed countries statistics overtime | |
| Differentiation strategy and export performance in emerging countries; mediating effects of positional advantage among Mozambican firms | Strategies on the export performance of Mozambican SMEs, the differentiation strategy and export performance of SMEs | Less attention to strategic orientations | |
| Comparing the innovation and export performance of Hungarian family and non-family enterprises; experiences drawn from empirical survey | The presence or absence of a performance gap between the export activity of family firms. The mixed results concerning the comparison of innovation and export performance | Done in Hungary, More attention on innovation and less of supply chain or technology factors | |
| The role of innovation and internationalization support in small and medium sized enterprises' export performance | Innovation and Internationalization, SMEs | Paid less attention to moderators of export performance | |
| Innovation drivers for export performance | Tested the effect of innovation on export performance | ||
| Information and communication technologies and firms' export performance | It focuses on information on firms export activities, direct effect of ICT on export performance, Analyze link between productivity and export performance | Concentrated on ICT not technology orientation | |
| The role of strategic orientation in export performance of China automobile industry | Total quality management, entrepreneurial orientation, export market orientation, brand orientation and resource based view | Done in China, left out technology orientation | |
| Export market orientation and export performance in emerging markets; insights from Pakistan agric-export sector | Role of export proactivity between export market orientation and export performance and the impact of relational norms as antecedents of export market orientation | Less attention was given to technology orientation | |
| The determinants of export performance in the digital transformation era; empirical evidence from manufacturing firms | Impact of data analytics capabilities on export performance, Mediating effect of supply chain innovation and moderating role of supply chain agility | Concentrated on data analytics capabilities and left out technology orientation | |
| Export market orientation, marketing capabilities and export performance of SMEs in emerging markets; a resource base approach | Uses resource advantage theory as a platform to understand why export firms perform better than others | Concentrated on export market orientation and left out technology orientation | |
| Firm capabilities and export performance of small firms, a meta-analytic review | 74 recent empirical studies to find out the determinants of export performance. Found out innovation, marketing and networking capabilities as positively influencing export performance | Concentrated on innovation leaving out technology orientation that facilitates innovation | |
| Internal and external determinants of export performance, insight from Algeria | On the importance of internal and external resources for firm's export performance | Left out some internal factors like supply chain agility and technology orientation | |
| Born global; the influence of international orientation on export performance | International orientation and its relationship on export performance, moderation of innovative capacity and dynamism and favorability of the environment | Less attention was given to the impact of institutional environment on export performance thereby leaving out technology orientation and supply chain agility | |
| Dimensions of dynamic marketing capability and export performance | Dynamic marketing capability, mediating role of competitive hybrid strategy and moderating role of environmental responsiveness between dynamic marketing capability and export performance | More moderators need to be researched | |
| The effect of entrepreneurial orientation on export performance; evidence of manufacturing SMEs in Tanzania | Relationship between entrepreneurial orientation and export performance, interplay effect between entrepreneurial orientation dimensions in enhancing export performance | Paid more attention to entrepreneurial orientation and left out technology orientation |
Source(s): Authors’ own literature review
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