Table 3. Keyword analysis of news...

Table 3.

Keyword analysis of news reports from Hyundai Motors in the period January 2019–2020 (before COVID-19) and February 2020–January 2021 (after COVID-19).

	Before COVID-19		After COVID-19
	Keyword	Freq.	Keyword	Freq.
1	Progress	69	Campaign	56
2	Future	65	Car	47
3	Modern	63	Progress	46
4	Exhibition	58	Motor studio	41
5	Technology	52	Offer	37
6	Sponsor	50	Future	37
7	Campaign	47	Customer	37
8	Variety	44	Participation	37
9	Program	39	Support	36
10	Support	37	Program	33
11	Planned	37	Hydrogen	33
12	Host	37	Variety	33
13	Art	34	Exhibition	32
14	Archery	34	Practice	32
15	Competition	33	Art	30
16	World	32	Event	30
17	Activity	29	Operation	30
18	Transportation	28	Eco-friendly	29
19	Partner	28	Community	29
20	Offer	27	Culture	28

	Before COVID-19		After COVID-19
	Keyword	Freq.	Keyword	Freq.
1	Progress	69	Campaign	56
2	Future	65	Car	47
3	Modern	63	Progress	46
4	Exhibition	58	Motor studio	41
5	Technology	52	Offer	37
6	Sponsor	50	Future	37
7	Campaign	47	Customer	37
8	Variety	44	Participation	37
9	Program	39	Support	36
10	Support	37	Program	33
11	Planned	37	Hydrogen	33
12	Host	37	Variety	33
13	Art	34	Exhibition	32
14	Archery	34	Practice	32
15	Competition	33	Art	30
16	World	32	Event	30
17	Activity	29	Operation	30
18	Transportation	28	Eco-friendly	29
19	Partner	28	Community	29
20	Offer	27	Culture	28

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