Table 5 The relationship between the...

Table 5

The relationship between the awareness of Mazovia logo and slogan and the impact of promotional activities on the surveyed companies

How did the promotional activities of the region influence your company?			Awareness of the promotional slogan	Awareness of the logo
Spearman’s Rho	They increased the recognition of my company in the country	Correlation coefficient	0.233^**	0.266^**
	They increased the trust of existing clients/business partners in my company	Correlation coefficient	0.226^**	0.280^**
	They increased the interest in my company’s offer among customers	Correlation coefficient	0.220^**	0.275^**
	They increased the range of my company’s activity	Correlation coefficient	0.246^**	0.289^**

How did the promotional activities of the region influence your company?			Awareness of the promotional slogan	Awareness of the logo
Spearman’s Rho	They increased the recognition of my company in the country	Correlation coefficient	0.233^**	0.266^**
	They increased the trust of existing clients/business partners in my company	Correlation coefficient	0.226^**	0.280^**
	They increased the interest in my company’s offer among customers	Correlation coefficient	0.220^**	0.275^**
	They increased the range of my company’s activity	Correlation coefficient	0.246^**	0.289^**

Note(s): **Correlation is significant at the level of 0.01 (two-tailed)

Source(s): Own elaboration based on IBM SPSS