The relationship between willingness to use Mazovia region logo and the perceived brand’s benefits
| How did the Mazovia’s promotional activities influence the company? They increased the range of my company’s activity | ||
|---|---|---|
| Would you like to be able to label your products or services with the Mazovia brand? | Pearson’s correlation coefficient | 0.191* |
| Spearman’s correlation coefficient | 0.176* | |
| N | 151 | |
| How did the Mazovia’s promotional activities influence the company? They increased the range of my company’s activity | ||
|---|---|---|
| Would you like to be able to label your products or services with the Mazovia brand? | Pearson’s correlation coefficient | 0.191* |
| Spearman’s correlation coefficient | 0.176* | |
| N | 151 | |
Note(s): *Correlation significant at the level of 0.05 (two-tailed)
Source(s): Own elaboration based on IBM SPSS