The questionnaire items and their loadings
| Statements | Loadings | |||||
|---|---|---|---|---|---|---|
| Code | 1 | 2 | 3 | 4 | 5 | |
| Websites characteristics (WC) | ||||||
| While navigating a website, my willingness to shop is influenced by | ||||||
| The navigation | WF4 | 0.819 | ||||
| The design | WF3 | 0.798 | ||||
| The process of order tracking | WF6 | 0.773 | ||||
| The products display | Wf7 | 0.763 | ||||
| Download speed | WF9 | 0.726 | ||||
| The process of ordering | WF5 | 0.718 | ||||
| Communication through websites | Wf8 | 0.698 | ||||
| The site content (information, images, video, …) | WF2 | 0.696 | ||||
| The search engine | WF1 | 0.539 | ||||
| Online purchase intention (OPI) | ||||||
| I recommend online shopping to my friends | OPI2 | 0.955 | ||||
| I intend to shop shopping online | OPI1 | 0.899 | ||||
| I am considering online shopping as the best option | OPI3 | 0.811 | ||||
| I would seriously consider online shopping | OPI4 | 0.574 | ||||
| Perceived ease of use (PEOU) | ||||||
| It is easy to find products/services online | PEOU 3 | 0.909 | ||||
| Finding information about products/services is easier using websites | PEOU 2 | 0.857 | ||||
| Online shopping is easier than physical one | PEOU 4 | 0.597 | ||||
| I am familiar with online shopping | PEOU 1 | 0.548 | ||||
| Perceived enjoyment (PE) | ||||||
| I believe online shopping is interesting | PE3 | 0.862 | ||||
| I enjoy online shopping | PE1 | 0.731 | ||||
| I believe online shopping is fun | PE4 | 0.600 | ||||
| I enjoy surfing websites for products/services | PE2 | 0.581 | ||||
| Consumers online reviews (OCRs) | ||||||
| Consumers online reviews are trustworthy | OCRs 2 | 1.0 | ||||
| Consumers online reviews guide me to shop online | OCRs 3 | 0.720 | ||||
| Consumers online reviews help me in taking decisions | OCRs 1 | 0.647 | ||||
| Statements | Loadings | |||||
|---|---|---|---|---|---|---|
| Code | 1 | 2 | 3 | 4 | 5 | |
| Websites characteristics (WC) | ||||||
| While navigating a website, my willingness to shop is influenced by | ||||||
| The navigation | WF4 | 0.819 | ||||
| The design | WF3 | 0.798 | ||||
| The process of order tracking | WF6 | 0.773 | ||||
| The products display | Wf7 | 0.763 | ||||
| Download speed | WF9 | 0.726 | ||||
| The process of ordering | WF5 | 0.718 | ||||
| Communication through websites | Wf8 | 0.698 | ||||
| The site content (information, images, video, …) | WF2 | 0.696 | ||||
| The search engine | WF1 | 0.539 | ||||
| Online purchase intention (OPI) | ||||||
| I recommend online shopping to my friends | OPI2 | 0.955 | ||||
| I intend to shop shopping online | OPI1 | 0.899 | ||||
| I am considering online shopping as the best option | OPI3 | 0.811 | ||||
| I would seriously consider online shopping | OPI4 | 0.574 | ||||
| Perceived ease of use (PEOU) | ||||||
| It is easy to find products/services online | PEOU 3 | 0.909 | ||||
| Finding information about products/services is easier using websites | PEOU 2 | 0.857 | ||||
| Online shopping is easier than physical one | PEOU 4 | 0.597 | ||||
| I am familiar with online shopping | PEOU 1 | 0.548 | ||||
| Perceived enjoyment (PE) | ||||||
| I believe online shopping is interesting | PE3 | 0.862 | ||||
| I enjoy online shopping | PE1 | 0.731 | ||||
| I believe online shopping is fun | PE4 | 0.600 | ||||
| I enjoy surfing websites for products/services | PE2 | 0.581 | ||||
| Consumers online reviews (OCRs) | ||||||
| Consumers online reviews are trustworthy | OCRs 2 | 1.0 | ||||
| Consumers online reviews guide me to shop online | OCRs 3 | 0.720 | ||||
| Consumers online reviews help me in taking decisions | OCRs 1 | 0.647 | ||||
Source(s): Author's own work
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