SMEs’ market strategy typology
| Product development | Process innovation | ||
|---|---|---|---|
| Type | Frequency (%) | Type | Frequency (%) |
| A (innovator) | 34.00 | 1 (innovator) | 21.09 |
| B (imitator) | 22.08 | 2 (imitator) | 23.08 |
| C (follower) | 38.96 | 3 (follower) | 49.88 |
| D (reactive) | 4.96 | 4 (reactive) | 5.96 |
| Product development | Process innovation | ||
|---|---|---|---|
| Type | Frequency (%) | Type | Frequency (%) |
| A ( | 34.00 | 1 ( | 21.09 |
| B ( | 22.08 | 2 ( | 23.08 |
| C ( | 38.96 | 3 ( | 49.88 |
| D ( | 4.96 | 4 ( | 5.96 |
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