Table 2 Study 1: the impact of... | Emerald Publishing

Table 2

Study 1: the impact of pro-environmental communication about sustainable package adoption on sustainability and reputation perceptions about low versus high-familiarity brands

N = 176	Pre-measure					Post-measure
	Low-familiarity brand		High-familiarity brand			Low-familiarity brand		High-familiarity brand
	Mean	SD	Mean	SD	F	Mean	SD	Mean	SD	F
Sustainability perceptions	4.74	1.5	5.10	1.3	2.91+	5.32	1.2	5.40	1.2	0.17
Reputation perceptions	5.00	1.2	5.39	0.90	5.99*	5.29	1.2	5.36	0.93	0.19
	Low-familiarity brand					High-familiarity brand
	Pre-measure		Post-measure			Pre-measure		Post-measure
	Mean	SD	Mean	SD	t-test	Mean	SD	Mean	SD	t-test
Sustainability perceptions	4.74	1.5	5.32	1.2	−4.43***	5.10	1.3	5.40	1.2	−3.68***
Reputation perceptions	5.00	1.2	5.29	1.7	−3.96***	5.39	0.9	5.36	0.9	0.56

N = 176	Pre-measure					Post-measure
	Low-familiarity brand		High-familiarity brand			Low-familiarity brand		High-familiarity brand
	Mean	SD	Mean	SD	F	Mean	SD	Mean	SD	F
Sustainability perceptions	4.74	1.5	5.10	1.3	2.91+	5.32	1.2	5.40	1.2	0.17
Reputation perceptions	5.00	1.2	5.39	0.90	5.99*	5.29	1.2	5.36	0.93	0.19
	Low-familiarity brand					High-familiarity brand
	Pre-measure		Post-measure			Pre-measure		Post-measure
	Mean	SD	Mean	SD	t-test	Mean	SD	Mean	SD	t-test
Sustainability perceptions	4.74	1.5	5.32	1.2	−4.43***	5.10	1.3	5.40	1.2	−3.68***
Reputation perceptions	5.00	1.2	5.29	1.7	−3.96***	5.39	0.9	5.36	0.9	0.56

Notes:

***p < 0.001; **p < 0.01; *p < 0.05; + p < 1