Table 3 Study 2: the impact of... | Emerald Publishing

Table 3

Study 2: the impact of pro-environmental communication about sustainable package adoption on sustainability and reputation perceptions about low versus high-familiarity brands

N = 215	Pre-measure					Post-measure
	Low-familiarity brand		High-familiarity brand			Low-familiarity brand		High-familiarity brand
	Mean	SD	Mean	SD	F	Mean	SD	Mean	SD	F
Sustainability perceptions	5.23	1.1	5.65	0.96	8.77**	5.44	1.0	5.72	0.89	4.69*
Reputation perceptions	5.27	0.97	5.57	0.94	5.2*	5.27	1.0	5.54	1.0	3.78+
	Low-familiarity brand					High-familiarity brand
	Pre-measure		Post-measure			Pre-measure		Post-measure
	Mean	SD	Mean	SD	t-test	Mean	SD	Mean	SD	t-test
Sustainability perceptions	5.23	1.1	5.44	1.0	−3.21**	5.65	0.96	5.72	0.89	−1.04
Reputation perceptions	5.27	0.97	5.27	1.0	0.09	5.57	0.94	5.54	1.0	0.86

N = 215	Pre-measure					Post-measure
	Low-familiarity brand		High-familiarity brand			Low-familiarity brand		High-familiarity brand
	Mean	SD	Mean	SD	F	Mean	SD	Mean	SD	F
Sustainability perceptions	5.23	1.1	5.65	0.96	8.77**	5.44	1.0	5.72	0.89	4.69*
Reputation perceptions	5.27	0.97	5.57	0.94	5.2*	5.27	1.0	5.54	1.0	3.78+
	Low-familiarity brand					High-familiarity brand
	Pre-measure		Post-measure			Pre-measure		Post-measure
	Mean	SD	Mean	SD	t-test	Mean	SD	Mean	SD	t-test
Sustainability perceptions	5.23	1.1	5.44	1.0	−3.21**	5.65	0.96	5.72	0.89	−1.04
Reputation perceptions	5.27	0.97	5.27	1.0	0.09	5.57	0.94	5.54	1.0	0.86

Notes:

***p < 0.001; **p < 0.01; *p < 0.05; + p < 1