Table 5

Average values of the importance and performance for European and North American convention bureaux

Roles and tasksEuropean
CB
North American
CVB
Average valuesIPGapIPGap
Agent4.264.390.134.234.380.14
1. Answering the inquiries of events organisers/hosts4.904.760.154.864.640.21
2. Searching for request for proposals and making bids4.56*4.200.375.00*4.570.43
3. Mediating between organisers and entrepreneurs of events from the local meetings industry4.444.170.274.144.21–0.07
4. Cooperating with other convention bureaux3.663.90–0.243.503.500,00
Leader3.854.330.484.044.390.36
5. Providing direction for local meetings industry’s development4.443.950.494.364.070.29
6. Conducting research on the local meetings industry4.223.760.464.434.000.43
Coordinator3.994.310.324.124.07-0.04
7. Creating the destination meetings industry product4.223.830.394.144.23-0.09
8. Coordinating activities and creating cooperation environment4.41*4.150.264.00*4.000.00
Representative3.654.100.453.934.050.12
9. Indicating the importance of the meeting industry in a city4.804.22*0.594.864.64*0.21
10. Mediating between meetings industry entrepreneurs and local government4.083.650.433.863.860.00
11. Mediating between entrepreneurs in the local meetings industry and related industries3.433.080.353.433.290.14
Marketer4.834.590.244.864.710.14
12. Promoting the destination meetings industry product4.834.590.244.864.710.14

Notes:

I = Average importance; P = Average performance; Gap = Average importance–average performance.

*For these tasks, significant differences were observed in the appraisals of importance and/or performance – p values below 0.05 according to Mann–Whitney’s U test calculated in STATISTICA

Source: Own elaboration

or Create an Account

Close Modal
Close Modal