Table 5.

Hotels’ business policy and the COVID-19 pandemic

RespondentEmergency plan for unexpected crisesChanges in hotel’s business policies during the COVID-19 pandemicContingency plans for crisis managementDevelop a crisis management strategyCSR during COVID-19 crisis as an effective marketing tool
AYesYes, according to the government and the Jordan Hotel Association’s instructionsYesYesYes, long-term period marketing
BYesYesYesYes, a tool for indirect promotion
CYesYesYesYes, it received widespread media coverage in Jordan
DYesYesYesYes, it is a sub-marketing objective
EYesYesYesYes, an indirect social marketing strategy
FYesYesYesYes, indirectly promoting and cultivating a diverse public
GYesYesYesYes, a marketing aid, as well as CSR marketing by encouraging competitors to practice it
HYesYesYesYes, a padded marketing strategy
IYesYesYesYes, secondary marketing strategy
JYesYesYesYes, it is a type of social marketing

Note:

The respondents (A to J) are the staff members of the hotels analysed (see Table 3)

Source: Own data
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