Table 6. CSR and COVID-19 crisis in the... | Emerald Publishing

Table 6.

CSR and COVID-19 crisis in the hospitality sector: benefits and strategic implications

Respondent	Will pandemic increase the hospitality industry’s interest in CSR issues?	Examples of benefits due to CSR practices during the pandemic	CSR negative effects due to the pandemic crisis	Attitude towards creating a special fund for CSR issues in times of crisis
A	Yes	Enhance the hotel’s reputation	No	No
B	Yes	Increasing the value of hotel stock	No	Yes
C	Yes	Extremely satisfied customers	No	No
D	Yes	A positive marketing strategy for the hotel	No	Yes
E	Yes	Improving the ability to attract qualified employees	No	Yes
F	Yes	Increase customer loyalty and attract new hotel guests	No	No
G	Yes	Strengthen the bond between business and community	No	Yes
H	Yes	More government cooperation and facilities with the hotel	No	No
I	Yes	More effectively familiarize consumers with the hotel brand	No	No
J	Yes	High employee satisfaction	No	Yes

Respondent	Will pandemic increase the hospitality industry’s interest in CSR issues?	Examples of benefits due to CSR practices during the pandemic	CSR negative effects due to the pandemic crisis	Attitude towards creating a special fund for CSR issues in times of crisis
A	Yes	Enhance the hotel’s reputation	No	No
B	Yes	Increasing the value of hotel stock	No	Yes
C	Yes	Extremely satisfied customers	No	No
D	Yes	A positive marketing strategy for the hotel	No	Yes
E	Yes	Improving the ability to attract qualified employees	No	Yes
F	Yes	Increase customer loyalty and attract new hotel guests	No	No
G	Yes	Strengthen the bond between business and community	No	Yes
H	Yes	More government cooperation and facilities with the hotel	No	No
I	Yes	More effectively familiarize consumers with the hotel brand	No	No
J	Yes	High employee satisfaction	No	Yes

Note:

The respondents (A to J) are the staff members of the hotels analysed (see Table 3)

Source: Own data