Table V

Factor loadings of sustainability behaviors by customers

ItemsFactor 1 (Pollute)Factor 2 (Recycle)Factor 3 (Locality)
Q26 Read about energy saving practices0.71  
Q24 Buy energy efficient products0.66  
Q27 Avoid products that pollute0.61  
Q33 Buy items with less packaging0.49  
Q23 Drive more slowly0.48  
Q31 Look for ways to reuse0.42  
Q22 Recycle plastic glass or cans 0.81 
Q25 Recycle paper or cardboard 0.78 
Q28 Recycle compostable materials 0.39 
Q32 Use public transportation  0.67
Q29 Walk rather than drive  0.61
Q30 Buy local products  0.41

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