Table 1
Summary of the terms utilized in the study regarding the types of data
Data used in customization
Data used in personalization
Volunteered data
Observed data
Zero-party data
First-party, second-party or third-party data
Little data
Big data
Data used in customization
Data used in personalization
Volunteered data
Observed data
Zero-party data
First-party, second-party or third-party data
Little data
Big data
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