Condition-level results from field experiments during different phases
| Delivered | Open rate | Click-to-open rate | Conversion rate | Unsubscribe rate | |
|---|---|---|---|---|---|
| Activation | 932 | 71.2% | 21.6% | 12.7% | 1.6% |
| Experiment 1 | 1,834 | 66.5% | 27.3% | 10.4% | 0.5% |
| Control e-mail | 874 | 69.5% | 26.9% | 10.4% | 0.5% |
| Activated treatments (7) | 109 | 85.3% | 38.7% | 20.2% | 2.8% |
| Observed treatments (3) | 851 | 61.1% | 25.8% | 8.9% | 0.4% |
| Experiment 2 | 1,814 | 49.3% | 17.7% | 0.7% | 0.6% |
| Control e-mail | 867 | 49.0% | 13.4% | 0.3% | 0.6% |
| Activated treatments (2) | 104 | 68.3% | 32.4% | 1.0% | 0.0% |
| Observed treatments (2) | 843 | 47.3% | 19.5% | 1.1% | 0.7% |
| Experiment 3 | 1,795 | 45.9% | 13.0% | 33.5% | 0.6% |
| Control e-mail | 858 | 46.0% | 8.6% | 33.1% | 0.6% |
| Activated treatments (11) | 104 | 56.3% | 34.2% | 38.5% | 1.0% |
| Observed treatments (3) | 833 | 44.5% | 14.3% | 33.4% | 0.6% |
| Delivered | Open rate | Click-to-open rate | Conversion rate | Unsubscribe rate | |
|---|---|---|---|---|---|
| Control e-mail | 874 | 69.5% | 26.9% | 10.4% | 0.5% |
| Activated treatments (7) | 109 | 85.3% | 38.7% | 20.2% | 2.8% |
| Observed treatments (3) | 851 | 61.1% | 25.8% | 8.9% | 0.4% |
| Control e-mail | 867 | 49.0% | 13.4% | 0.3% | 0.6% |
| Activated treatments (2) | 104 | 68.3% | 32.4% | 1.0% | 0.0% |
| Observed treatments (2) | 843 | 47.3% | 19.5% | 1.1% | 0.7% |
| Control e-mail | 858 | 46.0% | 8.6% | 33.1% | 0.6% |
| Activated treatments (11) | 104 | 56.3% | 34.2% | 38.5% | 1.0% |
| Observed treatments (3) | 833 | 44.5% | 14.3% | 33.4% | 0.6% |