Table 3
Aggregated results from field experiments
Aggregated results
Open rate
Click-to-open rate
Conversion rate
Unsubscribe rate
Control condition
54.9%
17.8%
14.5%
0.5%
Activated condition
70.2%
35.5%
19.9%
1.3%
Observed condition
51.0%
20.5%
14.4%
0.6%
Aggregated results
Open rate
Click-to-open rate
Conversion rate
Unsubscribe rate
Control condition
54.9%
17.8%
14.5%
0.5%
Activated condition
70.2%
35.5%
19.9%
1.3%
Observed condition
51.0%
20.5%
14.4%
0.6%
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