Descriptive statistics and results of the reliability test
| Latent variables | Factors | No. of items | Mean | SD | Alpha | Range of CITC |
|---|---|---|---|---|---|---|
| ξ1 CSR | CSR1: Consumer interests | 8 | 4.343 | 0.643 | 0.930 | 0.673–0.798 |
| CSR2: Employee interests | 5 | 4.049 | 0.750 | 0.899 | 0.718–0.789 | |
| CSR3: Environmental management | 6 | 3.721 | 0.810 | 0.875 | 0.629–0.723 | |
| CSR4: Disclosure and corporate commitment | 5 | 3.400 | 0.897 | 0.886 | 0.550–0.805 | |
| CSR5: Sponsorship | 3 | 3.767 | 0.800 | 0.816 | 0.598–0.751 | |
| η1 CI | CI: Corporate image | 3 | 4.314 | 0.621 | 0.917 | 0.810–0.847 |
| η2 OC | OC1: Organizational identification | 3 | 3.988 | 0.749 | 0.827 | 0.631–0.730 |
| OC2: Organizational loyalty | 3 | 3.948 | 0.846 | 0.893 | 0.723–0.853 | |
| OC3: Job involvement | 3 | 4.257 | 0.654 | 0.943 | 0.759–0.840 | |
| η3 FP | FP1: Financial performance | 3 | 3.514 | 0.701 | 0.800 | 0.567–0.742 |
| FP2: Customer service performance | 4 | 4.046 | 0.649 | 0.878 | 0.657–0.805 |
| Latent variables | Factors | No. of items | Mean | SD | Alpha | Range of CITC |
|---|---|---|---|---|---|---|
| ξ1 | CSR1: Consumer interests | 8 | 4.343 | 0.643 | 0.930 | 0.673–0.798 |
| CSR2: Employee interests | 5 | 4.049 | 0.750 | 0.899 | 0.718–0.789 | |
| CSR3: Environmental management | 6 | 3.721 | 0.810 | 0.875 | 0.629–0.723 | |
| CSR4: Disclosure and | 5 | 3.400 | 0.897 | 0.886 | 0.550–0.805 | |
| CSR5: Sponsorship | 3 | 3.767 | 0.800 | 0.816 | 0.598–0.751 | |
| η1 | CI: Corporate image | 3 | 4.314 | 0.621 | 0.917 | 0.810–0.847 |
| η2 | OC1: Organizational identification | 3 | 3.988 | 0.749 | 0.827 | 0.631–0.730 |
| OC2: Organizational loyalty | 3 | 3.948 | 0.846 | 0.893 | 0.723–0.853 | |
| OC3: Job involvement | 3 | 4.257 | 0.654 | 0.943 | 0.759–0.840 | |
| η3 | FP1: Financial performance | 3 | 3.514 | 0.701 | 0.800 | 0.567–0.742 |
| FP2: Customer service performance | 4 | 4.046 | 0.649 | 0.878 | 0.657–0.805 |
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