Table 2.

Descriptive statistics and results of the reliability test

Latent variablesFactorsNo. of itemsMeanSDAlphaRange of CITC
ξ1
CSR
CSR1: Consumer interests84.3430.6430.9300.673–0.798
CSR2: Employee interests54.0490.7500.8990.718–0.789
CSR3: Environmental management63.7210.8100.8750.629–0.723
CSR4: Disclosure and
corporate commitment
53.4000.8970.8860.550–0.805
CSR5: Sponsorship33.7670.8000.8160.598–0.751
η1
CI
CI: Corporate image34.3140.6210.9170.810–0.847
η2
OC
OC1: Organizational identification33.9880.7490.8270.631–0.730
OC2: Organizational loyalty33.9480.8460.8930.723–0.853
OC3: Job involvement34.2570.6540.9430.759–0.840
η3
FP
FP1: Financial performance33.5140.7010.8000.567–0.742
FP2: Customer service performance44.0460.6490.8780.657–0.805

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