Table 3. Results of the CFA Latent...

Table 3.

Results of the CFA

Latent variables	Factors	Unstandardized factor loading	Standardized factor loading	S.D.	Critical ratio	R²
ξ1 CSR	Consumer interests	0.798	0.816	0.072	11.035	0.666
	Employee interests	1.000^a	0.848	–	–	0.719
	Environmental management	0.687	0.581	0.097	7.056	0.338
	Sponsorship	0.923	0.724	0.099	9.354	0.525
η1 CI	CI1	0.934	0.855	0.065	14.317	0.731
	CI2	0.880	0.899	0.055	15.962	0.808
	CI3	1.000	0.909	–	–	0.826
η2 OC	Organizational identification	0.896	0.891	0.068	13.127	0.794
	Organizational loyalty	1.000	0.838	–	–	0.703
	Job involvement	0.816	0.845	0.068	12.057	0.713
η3 OP	Financial performance	0.548	0.472	0.110	4.999	0.223
η3 OP	Customer service performance	1.000	0.920	–	–	0.846

Latent variables	Factors	Unstandardized factor loading	Standardized factor loading	S.D.	Critical ratio	R²
ξ1CSR	Consumer interests	0.798	0.816	0.072	11.035	0.666
	Employee interests	1.000^a	0.848	–	–	0.719
	Environmental management	0.687	0.581	0.097	7.056	0.338
	Sponsorship	0.923	0.724	0.099	9.354	0.525
η1CI	CI1	0.934	0.855	0.065	14.317	0.731
	CI2	0.880	0.899	0.055	15.962	0.808
	CI3	1.000	0.909	–	–	0.826
η2OC	Organizational identification	0.896	0.891	0.068	13.127	0.794
	Organizational loyalty	1.000	0.838	–	–	0.703
	Job involvement	0.816	0.845	0.068	12.057	0.713
η3OP	Financial performance	0.548	0.472	0.110	4.999	0.223
η3OP	Customer service performance	1.000	0.920	–	–	0.846

Notes:

^aindicates a parameter fixed at 1.0 in the original solution; CSR: corporate social responsibility; CI: corporate image; OC: organizational commitment; OP: organizational performance; model fit index: χ² = 76.066 (48), p = 0.006, RMR = 0.016, RMSEA = 0.066, GFI = 0.916, The adjusted goodness of fit index (AGFI) = 0.864, CFI = 0.976, normed fit index (NFI) = 0.937, radio frequency interference (RFI) = 0.914, incremental fit index (IFI) = 0.976, Tucker–Lewis index (TLI) = 0.966.

CI1: I have always had a good impression of our company; CI2: In my opinion, our company has a good image in the minds of consumers; CI3: I believe that our company has a better image than its competitors

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