Nine measures of the three constructs in the theory of reasoned action
| Constructs | Authors Measures | Paixão and Marlow (2007) | Rahman et al. (2016) | Caplan (2003) | Caplan (2003) | O’Cass and Lim ( 2001) | Daniels et al. (2005) | Muthitacharoen et al. (2006) | Muthitacharoen et al. (2006) | Daniels et al. (2005) | Parasuraman and Grewal (2000) | Petrick (2004) | Hsu and Lu (2007) | McKnight et al. (2002) | Bhattacherjee (2001) | Suh and Han (2003) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Attitude: service preference (SP) | Transaction cost preference | ✓ | – | ✓ | – | – | – | – | – | – | – | – | – | – | – | – |
| Product preference | – | ✓ | – | – | ✓ | – | – | – | – | – | – | – | – | – | – | |
| Social interaction preference | – | – | – | ✓ | – | – | – | – | – | – | – | – | – | – | – | |
| Norm: perceived value (PV) | The service would be economical | – | – | – | – | – | – | ✓ | ✓ | ✓ | – | – | – | – | – | – |
| Value for money compared with that of major competitors | – | – | – | – | – | ✓ | ✓ | ✓ | ✓ | – | – | – | – | – | ||
| The choice of transacting with the firm is a right decision | – | – | – | – | – | ✓ | ✓ | ✓ | – | ✓ | ✓ | – | – | – | – | |
| Behavior: purchase intention (PI) | I intend to transact with the firm in the near future | – | – | – | – | – | – | – | – | – | – | – | ✓ | – | – | – |
| I plan to purchase the service from the firm in the near future | – | – | – | – | – | – | – | – | – | – | – | ✓ | – | ✓ | – | |
| I consider purchasing service from the firm in the near future | – | – | – | – | – | – | – | – | – | – | – | – | ✓ | – | ✓ |
| Constructs | Authors | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Attitude: | Transaction cost preference | ✓ | – | ✓ | – | – | – | – | – | – | – | – | – | – | – | – |
| Product preference | – | ✓ | – | – | ✓ | – | – | – | – | – | – | – | – | – | – | |
| Social interaction preference | – | – | – | ✓ | – | – | – | – | – | – | – | – | – | – | – | |
| Norm: perceived value (PV) | The service would be economical | – | – | – | – | – | – | ✓ | ✓ | ✓ | – | – | – | – | – | – |
| Value for money compared with that of major competitors | – | – | – | – | – | ✓ | ✓ | ✓ | ✓ | – | – | – | – | – | ||
| The choice of transacting with the firm is a right decision | – | – | – | – | – | ✓ | ✓ | ✓ | – | ✓ | ✓ | – | – | – | – | |
| Behavior: purchase intention (PI) | I intend to transact with the firm in the near future | – | – | – | – | – | – | – | – | – | – | – | ✓ | – | – | – |
| I plan to purchase the service from the firm in the near future | – | – | – | – | – | – | – | – | – | – | – | ✓ | – | ✓ | – | |
| I consider purchasing service from the firm in the near future | – | – | – | – | – | – | – | – | – | – | – | – | ✓ | – | ✓ |