Table 1 Coding structure Open coding... | Emerald Publishing

Table 1

Coding structure

Open coding extracted from participants’ quotes (line-by-line coding)	Subthemes (axial coding)	Main themes (selective themes)
“Apartment was dirty”, “floor had old food”, “stains on the carpet”, “garbage all over the place”, “uncleanliness”, “not clean”, “dirty room”, “not neat and clean”, “lot of waste in the premises”, “apartment is horrible”, “dead baby mice” and “host did not clean”	Dirty room, unclean accommodations	Unclean accommodations, unpleasant host behaviour and poor customer service contributed to guests’ negative memorable Airbnb experiences
“different than in pictures”, “poor communication”, “very bad communication with customers”, “host was bad” and “host argued with us”	Bad/unpleasant host behaviour, inadequate communication
“poor customer service” and “customer care is very poor”	Poor customer service

Open coding extracted from participants’ quotes(line-by-line coding)	Subthemes(axial coding)	Main themes(selective themes)
“Apartment was dirty”, “floor had old food”, “stains on the carpet”, “garbage all over the place”, “uncleanliness”, “not clean”, “dirty room”, “not neat and clean”, “lot of waste in the premises”, “apartment is horrible”, “dead baby mice” and “host did not clean”	Dirty room, unclean accommodations	Unclean accommodations, unpleasant host behaviour and poor customer service contributed to guests’ negative memorable Airbnb experiences
“different than in pictures”, “poor communication”, “very bad communication with customers”, “host was bad” and “host argued with us”	Bad/unpleasant host behaviour, inadequate communication
“poor customer service” and “customer care is very poor”	Poor customer service