Table 1 Coding procedure (three first... | Emerald Publishing

Table 1

Coding procedure (three first levels)

Level	Categories		Number of articles	Total
First (keyword: David Attenborough)	2018		31	76
	2019		27
	2020		18
Second	Television		35	76
Second	Public Interventions		41	76
Third Public Interventions	Civil setting	Support/encounter with activists/social movements	3	16
		Discourse to citizens (events)	2
		Interviews (call to action and appeal to people)	8
		FFI study presentation	1
		Letters of support from the readers	2
	Diplomatic setting	Acting as diplomat Spokesperson UN	5	11
		Davos 2019	5
		Documentary as a diplomatic instrument	1
	Political setting	Discourse in Parliament select committee	5	9
		Encounters with political actors	2
		Media interviews with appeal and critics to politicians	2
	Other	Mentioned in the Guardian Editorial	3	5
	Other	Boat named after Sir David	2	5

Level	Categories		Number of articles	Total
First (keyword: David Attenborough)	2018		31	76
	2019		27
	2020		18
Second	Television		35	76
Second	Public Interventions		41	76
ThirdPublic Interventions	Civil setting	Support/encounter with activists/social movements	3	16
		Discourse to citizens (events)	2
		Interviews (call to action and appeal to people)	8
		FFI study presentation	1
		Letters of support from the readers	2
	Diplomatic setting	Acting as diplomatSpokesperson UN	5	11
		Davos 2019	5
		Documentary as a diplomatic instrument	1
	Political setting	Discourse in Parliament select committee	5	9
		Encounters with political actors	2
		Media interviews with appeal and critics to politicians	2
	Other	Mentioned in the Guardian Editorial	3	5
	Other	Boat named after Sir David	2	5