Results of the advocacy campaigns
| Short-term results |
|---|
| Strengthening of the democratic environment |
| Governance: improving transparency/accountability |
| Civil society: increasing power and improving capacity for action |
| Change in public view and social norms |
| Changes in beliefs, attitudes, values, behaviours |
| Reaching new people or groups engaged with the cause |
| Greater media coverage for the cause |
| Support of the cause by opinion leaders or celebrities |
| Increased visibility of the campaign message (advertising, media coverage) |
| Alignment of the campaign's goal with the fundamental social values |
| Strengthening of the advocacy's organizational capacity |
| Improving NGOs advocacy interventions |
| Greater ability to obtain and use data |
| Improving NGOs management |
| Greater recognition of the organization as a credible source of information (invitations to NGO members to be sources of interviews; download reports and materials produced by the organization) |
| Change in the view of decision makers |
| Increased awareness of policymakers |
| Influence on the definition of the political agenda |
| Influence on the political will |
| Mentions to campaigns/organizations in deliberations and speeches by decision makers |
| Strengthening alliances |
| Increased number of partners supporting a cause |
| New or stronger organizational relationships |
| Increased level of collaboration between organizations |
| Alignment of partners' efforts and the political agenda |
| Greater ability to identify and understand the processes that will enable social change |
| Short-term results |
|---|
| Governance: improving transparency/accountability |
| Civil society: increasing power and improving capacity for action |
| Changes in beliefs, attitudes, values, behaviours |
| Reaching new people or groups engaged with the cause |
| Greater media coverage for the cause |
| Support of the cause by opinion leaders or celebrities |
| Increased visibility of the campaign message (advertising, media coverage) |
| Alignment of the campaign's goal with the fundamental social values |
| Improving NGOs advocacy interventions |
| Greater ability to obtain and use data |
| Improving NGOs management |
| Greater recognition of the organization as a credible source of information (invitations to NGO members to be sources of interviews; download reports and materials produced by the organization) |
| Increased awareness of policymakers |
| Influence on the definition of the political agenda |
| Influence on the political will |
| Mentions to campaigns/organizations in deliberations and speeches by decision makers |
| Increased number of partners supporting a cause |
| New or stronger organizational relationships |
| Increased level of collaboration between organizations |
| Alignment of partners' efforts and the political agenda |
| Greater ability to identify and understand the processes that will enable social change |
| Medium-term and long-term results |
|---|
| Policy improvement |
| Development and improvement of public policies |
| Adoption of public policies |
| Blocking public policies |
| Implementation of changes |
| Improvement in the implementation of public policies |
| Execution of public policies |
| Medium-term and long-term results |
|---|
| Development and improvement of public policies |
| Adoption of public policies |
| Blocking public policies |
| Improvement in the implementation of public policies |
| Execution of public policies |
Source(s): Adapted from Coffman (2010), Gen and Wright (2013), and Reisman et al. (2007)
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