Table 1 Lesson plan 1: understanding the... | Emerald Publishing

Table 1

Lesson plan 1: understanding the basic concept of product

Learning objectives (LOs)	Teaching techniques	Theoretical underpinning	Assessment tasks
1. Define the product without any mistakes	Individual tasks (Drawing diagram) Each learner will be given a handout containing five definitions of product and instructed to draw a diagram mentioning the several features of products	Scaffolding (Applying the supporting to learn well technique)	Graphic organiser Assessing applying abilities by drawing
2. Identify 3 levels of products with 95% accuracy	Peer learning (Think-pair-share) Learners will be divided into pairs and instructed to think individually and then discuss with the pairs and then write the three product levels of their mobile phone and then share with others	Scaffolding (Peer support to learn well)	Write it down Assessing analysing ability by real exercise
3. Classify different types of products with examples	Index card game Learners will be divided into four groups to play a game. Two colour index cards will be given, one colour shows the type of consumer product, and the other shows examples of products Brainstorming Each group will be directed to write the features of each type of consumer product and, based on these features, present some real Bangladeshi products/product pictures	PR (activity reinforcers-game, announcing winner) Scaffolding (Allowing guided practices)	Check for transfer Evaluating abilities will be assessed
4. Design an appropriate marketing strategy for each type of product as per theoretical directives	Application of knowledge by teamwork Theoretical marketing strategies of each type of product will be presented in ppt Learners will be divided into four teams. Each team will be given one product type. Then they will be directed to develop marketing strategies of assigned product types for online marketing and present this in a matrix table on a flipchart Within a team, one member will be responsible for developing one aspect of marketing strategies. All matrix tables will be integrated finally	Scaffolding (Guided practices) PR (Feedback and encouragement)	Creating a matrix table. Creating abilities will be assessed through creative exercise

Learning objectives (LOs)	Teaching techniques	Theoretical underpinning	Assessment tasks
1. Define the product without any mistakes	Individual tasks (Drawing diagram) Each learner will be given a handout containing five definitions of product and instructed to draw a diagram mentioning the several features of products	Scaffolding(Applying the supporting to learn well technique)	Graphic organiserAssessing applying abilities by drawing
2. Identify 3 levels of products with 95% accuracy	Peer learning (Think-pair-share) Learners will be divided into pairs and instructed to think individually and then discuss with the pairs and then write the three product levels of their mobile phone and then share with others	Scaffolding(Peer support to learn well)	Write it downAssessing analysing ability by real exercise
3. Classify different types of products with examples	Index card game Learners will be divided into four groups to play a game. Two colour index cards will be given, one colour shows the type of consumer product, and the other shows examples of products Brainstorming Each group will be directed to write the features of each type of consumer product and, based on these features, present some real Bangladeshi products/product pictures	PR (activity reinforcers-game, announcing winner)Scaffolding(Allowing guided practices)	Check for transferEvaluating abilities will be assessed
4. Design an appropriate marketing strategy for each type of product as per theoretical directives	Application of knowledge by teamwork Theoretical marketing strategies of each type of product will be presented in pptLearners will be divided into four teams. Each team will be given one product type. Then they will be directed to develop marketing strategies of assigned product types for online marketing and present this in a matrix table on a flipchartWithin a team, one member will be responsible for developing one aspect of marketing strategies. All matrix tables will be integrated finally	Scaffolding(Guided practices)PR(Feedback and encouragement)	Creating a matrix table.Creating abilities will be assessed through creative exercise