Table 2 Lesson plan 2: new product... | Emerald Publishing

Table 2

Lesson plan 2: new product development (NPD) strategies

Learning objectives (LOs)	Teaching techniques	Theoretical underpinning	Assessment tasks
1. Explain NPD strategies without any mistakes	Interactive lecture Presenting NPD strategies by asking questions; What is NP? Why is it needed? What are the strategies for NPD? What are the marketing managers’ tasks at every step?	Scaffolding (Guided teaching and questioning) PR (Social reinforcers-commenting)	One-sentence Summary Assessing remembering and understanding ability
2. Illustrate the steps of the NPD process with 95% accuracy	Group inquiry Learners will be divided into four groups. Each group will be given the same handout containing case studies of a newly developed environment-friendly shopping bag in Bangladesh called the “Sonali bag”. These case studies were derived from national newspapers and the “Sonali Bag Brochure”. Groups will be instructed to illustrate the flow chart of the NPD process of the “Sonali bag” and present this on a flipchart	Scaffolding (Guided practices by group work so that less knowledge one can learn from more knowledge one)	Graphic organiser Assessing applying ability by the task of sketching the NPD process
3. Identify marketing managers’ tasks at every step as per theoretical directives	Information search Each group will be given a blank flowchart of the NPD process and marketing theories of NPD. They will be instructed to fill up the flowchart based on the discussion and theories In the flowchart, they have to describe marketing managers’ tasks	Scaffolding (Contextualisation-direct practical experiences) (Schema building for NPD)	Write it down Analysing ability will be assessed
4. Develop a flowchart of the NPD process in the context of Bangladesh	Roleplay Learners will be divided into 6 Buzz groups They will be instructed to generate a new product idea in the context of Bangladesh Within a group, every member will have to play a different role, like supplier, manager, customer, etc. because new product ideas come from these entities. One leader from each group will have to present their new product idea via a mind map within two min	Scaffolding (Application of knowledge) (Collaborative learning) (Roleplay) PR (oral praising)	Group presentation Creating ability will be assessed by the innovative tasks of the groups

Learning objectives (LOs)	Teaching techniques	Theoretical underpinning	Assessment tasks
1. Explain NPD strategies without any mistakes	Interactive lecture Presenting NPD strategies by asking questions; What is NP? Why is it needed? What are the strategies for NPD? What are the marketing managers’ tasks at every step?	Scaffolding(Guided teaching and questioning)PR(Social reinforcers-commenting)	One-sentenceSummaryAssessing remembering and understanding ability
2. Illustrate the steps of the NPD process with 95% accuracy	Group inquiry Learners will be divided into four groups. Each group will be given the same handout containing case studies of a newly developed environment-friendly shopping bag in Bangladesh called the “Sonali bag”. These case studies were derived from national newspapers and the “Sonali Bag Brochure”. Groups will be instructed to illustrate the flow chart of the NPD process of the “Sonali bag” and present this on a flipchart	Scaffolding(Guided practices by group work so that less knowledge one can learn from more knowledge one)	Graphic organiserAssessing applying ability by the task of sketching the NPD process
3. Identify marketing managers’ tasks at every step as per theoretical directives	Information search Each group will be given a blank flowchart of the NPD process and marketing theories of NPD. They will be instructed to fill up the flowchart based on the discussion and theoriesIn the flowchart, they have to describe marketing managers’ tasks	Scaffolding(Contextualisation-direct practical experiences)(Schema building for NPD)	Write it downAnalysing ability will be assessed
4. Develop a flowchart of the NPD process in the context of Bangladesh	Roleplay Learners will be divided into 6 Buzz groupsThey will be instructed to generate a new product idea in the context of BangladeshWithin a group, every member will have to play a different role, like supplier, manager, customer, etc. because new product ideas come from these entities. One leader from each group will have to present their new product idea via a mind map within two min	Scaffolding(Application of knowledge)(Collaborative learning)(Roleplay)PR (oral praising)	Group presentationCreating ability will be assessed by the innovative tasks of the groups