Table 3 Lesson plan 3: product life... | Emerald Publishing

Table 3

Lesson plan 3: product life cycle (theory and practices)

Learning objectives (LOs)	Teaching techniques	Theoretical underpinning	Assessment tasks
1. Identify 5 stages of PLC without any mistakes	Hands-on learning Learners will be instructed to draw a PLC curve	Scaffolding (Guided practices)	Self-assessment Basic remembering and understanding of the PLC theory will be assessed
2. Describe the characteristics of each stage with theoretical directives	Envoys strategy Learners will be divided into five groups. Each group will be given a handout containing PLC related case study of “NOKIA N70” and instructed to write down the features of each stage of PLC. This activity will be done by envoy strategy. Selected envoys will go to the other groups and inform their own group’s arguments and then return to their group with other groups’ arguments	Scaffolding (Application-guided practices by cooperative learning; Bridging-applying theory by practical examples)	Peer assessment Assessing analysing ability by the case study
3. Implement different marketing strategies appropriate for each stage in the context of Bangladesh	Application of knowledge through by Jigsaw approach Discussing different marketing strategies fit for each stage of PLC. Then, divide the learners into equal five groups-(expert groups 1–5). Each group will be instructed to pick up one stage of PLC. Then they will be given a handout related to the PLC stage they have picked Groups will be asked to discuss and find out the appropriate marketing strategies for the PLC stage they got. After that, five jigsaw groups will be created. Each will be given a chart of several Bangladeshi products that belong to different PLC stages. They have to identify the right PLC stage for each product, and then they have to develop appropriate marketing strategies for each product. (As each member has expertise in one stage). They have to present it through a flip chart	Scaffolding (Jigsaw group learning)	Group presentation Creativity power to develop appropriate marketing strategies based on the PLC theory will be tested

Learning objectives (LOs)	Teaching techniques	Theoretical underpinning	Assessment tasks
1. Identify 5 stages of PLC without any mistakes	Hands-on learning Learners will be instructed to draw a PLC curve	Scaffolding(Guided practices)	Self-assessmentBasic remembering and understanding of the PLC theory will be assessed
2. Describe the characteristics of each stage with theoretical directives	Envoys strategy Learners will be divided into five groups. Each group will be given a handout containing PLC related case study of “NOKIA N70” and instructed to write down the features of each stage of PLC. This activity will be done by envoy strategy. Selected envoys will go to the other groups and inform their own group’s arguments and then return to their group with other groups’ arguments	Scaffolding(Application-guided practices by cooperative learning; Bridging-applying theory by practical examples)	Peer assessmentAssessing analysing ability by the case study
3. Implement different marketing strategies appropriate for each stage in the context of Bangladesh	Application of knowledge through by Jigsaw approach Discussing different marketing strategies fit for each stage of PLC. Then, divide the learners into equal five groups-(expert groups 1–5). Each group will be instructed to pick up one stage of PLC. Then they will be given a handout related to the PLC stage they have pickedGroups will be asked to discuss and find out the appropriate marketing strategies for the PLC stage they got. After that, five jigsaw groups will be created. Each will be given a chart of several Bangladeshi products that belong to different PLC stages. They have to identify the right PLC stage for each product, and then they have to develop appropriate marketing strategies for each product. (As each member has expertise in one stage). They have to present it through a flip chart	Scaffolding (Jigsaw group learning)	Group presentationCreativity power to develop appropriate marketing strategies based on the PLC theory will be tested