Indirect and direct effects
| Estimate | t-statistic | 95% Bias corrected and accelerated confidence interval | ||
|---|---|---|---|---|
| Research model: firm identification | ||||
| Indirect effect firm identification → electronic WOM | 0.35 | 6.46 | *** | (0.25, 0.46) |
| Indirect effect firm identification → WOM | 0.10 | 3.19 | *** | (0.05, 0.17) |
| Research model: community identification | ||||
| Indirect effect community identification → electronic WOM | 0.39 | 5.71 | *** | (0.26, 0.54) |
| Indirect effect community identification → WOM | 0.12 | 3.19 | *** | (0.05, 0.20) |
| Extended research model: firm identification | ||||
| Direct effect firm identification → electronic WOM | −0.09 | 1.15 | n.s. | (−0.24, 0.06) |
| Indirect effect firm identification → electronic WOM | 0.39 | 5.80 | *** | (0.27, 0.53) |
| Direct effect firm identification → WOM | 0.08 | 1.28 | n.s. | (−0.04, 0.21) |
| Indirect effect firm identification → WOM | 0.13 | 2.81 | *** | (0.05, 0.24) |
| Extended research model: community identification | ||||
| Direct effect community identification → electronic WOM | 0.10 | 1.08 | n.s. | (−0.08, 0.30) |
| Indirect effect community identification → electronic WOM | 0.39 | 5.44 | *** | (0.26, 0.54) |
| Direct effect community identification → WOM | 0.12 | 1.32 | n.s. | (−0.05, 0.29) |
| Indirect effect community identification → WOM | 0.09 | 2.68 | *** | (0.03, 0.16) |
| Estimate | 95% Bias corrected and accelerated confidence interval | |||
|---|---|---|---|---|
| Indirect effect firm identification → electronic WOM | 0.35 | 6.46 | *** | (0.25, 0.46) |
| Indirect effect firm identification → WOM | 0.10 | 3.19 | *** | (0.05, 0.17) |
| Indirect effect community identification → electronic WOM | 0.39 | 5.71 | *** | (0.26, 0.54) |
| Indirect effect community identification → WOM | 0.12 | 3.19 | *** | (0.05, 0.20) |
| Direct effect firm identification → electronic WOM | −0.09 | 1.15 | (−0.24, 0.06) | |
| Indirect effect firm identification → electronic WOM | 0.39 | 5.80 | *** | (0.27, 0.53) |
| Direct effect firm identification → WOM | 0.08 | 1.28 | (−0.04, 0.21) | |
| Indirect effect firm identification → WOM | 0.13 | 2.81 | *** | (0.05, 0.24) |
| Direct effect community identification → electronic WOM | 0.10 | 1.08 | (−0.08, 0.30) | |
| Indirect effect community identification → electronic WOM | 0.39 | 5.44 | *** | (0.26, 0.54) |
| Direct effect community identification → WOM | 0.12 | 1.32 | (−0.05, 0.29) | |
| Indirect effect community identification → WOM | 0.09 | 2.68 | *** | (0.03, 0.16) |
Notes:
***p < 0.01; n.s. = nonsignificant