Table 2

Standardised regression weight and p-value

Hypothesisp-valueDecision
PCC → PIH10.000**Supported
PCC → BRTH2a0.000**Supported
PCC → CBIH2b0.000**Supported
BRT → PIH30.000**Supported
CBI → PIH40.000**Supported
MODR PN PCC → PIH7a0.000**Supported
MODR PN BRT → PIH7b0.000**Supported
MODR PN CBI → PIH7c0.000**Supported
MODR CVD PCC → PIH8a0.024**Supported
MODR CVD BRT → PIH8b0.021**Supported
MODR CVD CBI → PIH8c0.012**Supported

Note(s): PCC = perceived corporate citizenship; PI = purchase intention; BRT = brand trust; CBI = consumer–brand identification; PN = personal norms; CVD = fear to COVID-19

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