Table I. Item-total correlations per... | Emerald Publishing

Table I.

Item-total correlations per variable

Fit influencer – product		Intention to interact with the influencer		Intention to search for information about the product		Product involvement
FIT1	0.603	INTERACT1	0.612	SEARCH1	0.801	PINVOLV1	0.808
FIT2	0.602	INTERACT2	0.602	SEARCH2	0.807	PINVOLV2	0.739
FIT3	0.588	INTERACT3	0.611	SEARCH3	0.795	PINVOLV3	0.449
						PINVOLV4	0.741
						PINVOLV5	0.776

Fit influencer – product		Intention to interact with the influencer		Intention to search for information about the product		Product involvement
FIT1	0.603	INTERACT1	0.612	SEARCH1	0.801	PINVOLV1	0.808
FIT2	0.602	INTERACT2	0.602	SEARCH2	0.807	PINVOLV2	0.739
FIT3	0.588	INTERACT3	0.611	SEARCH3	0.795	PINVOLV3	0.449
						PINVOLV4	0.741
						PINVOLV5	0.776