Most cited articles
| Author | Journal | No. of citations | TC per year | Country |
|---|---|---|---|---|
| Wirtz et al. (2013) | Journal of Service Management | 177 | 28.83 | UK |
| Wong and Merrilees (2005) | Journal of Product and Brand Management | 126 | 8.93 | UK |
| Simões and Dibb (2001) | Corporate Communications: An International Journal | 118 | 6.50 | UK |
| Urde (1994) | Journal of Consumer Marketing | 107 | 4.24 | UK |
| Urde et al. (2013) | Journal of Business Research | 106 | 17.50 | Holland |
| Baumgarth (2010) | European Journal of Marketing | 100 | 11.11 | UK |
| Wong and Merrilees (2008) | Journal of Product and Brand Management | 100 | 9.09 | UK |
| Reid et al. (2005) | Journal of Advertising | 92 | 6.57 | USA |
| Ewing and Napoli (2005) | Journal of Business Research | 88 | 6.21 | Holland |
| Brïdson and Evans (2004) | International Journal of Retail and Distribution Management | 81 | 5.40 | UK |
| Author | Journal | No. of citations | TC per year | Country |
|---|---|---|---|---|
| 177 | 28.83 | UK | ||
| 126 | 8.93 | UK | ||
| 118 | 6.50 | UK | ||
| 107 | 4.24 | UK | ||
| 106 | 17.50 | Holland | ||
| 100 | 11.11 | UK | ||
| 100 | 9.09 | UK | ||
| 92 | 6.57 | USA | ||
| 88 | 6.21 | Holland | ||
| 81 | 5.40 | UK |
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